A reader has sent word that Portland has a new fashion start-up focusing solely on bike-able threads. According to their still-under-construction website, Gear offers “functional, fashionable bicycle clothing” that is designed and manufactured right here in Portland.
Here are a few photos from their website:
This stuff looks great (especially those shorts). According to our source, the company was started by Dylan Huerter, a former employee of the excellent and bike-centric Little Red Bike Cafe. Word has it that Gear gear will be in three local Bike Gallery stores by spring and they’ll also be a part of the upcoming Oregon Bike Show slated for the Oregon Convention Center this April.
A local, bike-friendly clothing company (and by bike-friendly I mean stuff with a durable fabric, the right cut, pockets in the right places, and so on) is an exciting addition to our burgeoning bicycle industrial complex and we can’t wait to learn more about this new company. Stay tuned.