Portland has a new bike fashion start-up: Gear

A reader has sent word that Portland has a new fashion start-up focusing solely on bike-able threads. According to their still-under-construction website, Gear offers “functional, fashionable bicycle clothing” that is designed and manufactured right here in Portland.

Here are a few photos from their website:

This stuff looks great (especially those shorts). According to our source, the company was started by Dylan Huerter, a former employee of the excellent and bike-centric Little Red Bike Cafe. Word has it that Gear gear will be in three local Bike Gallery stores by spring and they’ll also be a part of the upcoming Oregon Bike Show slated for the Oregon Convention Center this April.

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A local, bike-friendly clothing company (and by bike-friendly I mean stuff with a durable fabric, the right cut, pockets in the right places, and so on) is an exciting addition to our burgeoning bicycle industrial complex and we can’t wait to learn more about this new company. Stay tuned.

Jonathan Maus (Publisher/Editor)

Jonathan Maus (Publisher/Editor)

Founder of BikePortland (in 2005). Father of three. North Portlander. Basketball lover. Car driver. If you have questions or feedback about this site or my work, contact me via email at maus.jonathan@gmail.com, or phone/text at 503-706-8804. Also, if you read and appreciate this site, please become a paying subscriber.

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Joe
Joe
14 years ago

If I had the body like the guy in the shorts, I’d wear those clothes!

Vivian Loar
Vivian Loar
14 years ago

More female specific cycling gear already, please!

Brad
Brad
14 years ago

I loved this stuff back when it was called American Apparel, Dickie’s, and Chrome!

Daniel Ronan
14 years ago

The pictures remind me of Nau (http://www.nau.com/). The clothes are made locally though, which I like. Any word on if the fabric is going to be organic or relatively sustainable?

sabes
sabes
14 years ago

I was about to say the same thing, Daniel. The lines are very reminiscent of Nau’s designs.

Jeff
Jeff
14 years ago

What makes those bike-specific shorts, exactly? Is there a chamois? Asymmetrical seam? Do they stretch, so I can drop behind the saddle on technical descents? Or do they just look good while I’m walking my brakeless fixie?

Eve
Eve
14 years ago

not much there. I think they jumped the gun on promoting the site before they are ready to go.

justin
justin
14 years ago

i heard the women’s line is coming soon, kinda one garment at a time

k.
k.
14 years ago

Great. More shorts that cost $150.

Tbird
Tbird
14 years ago

Trousers; full length trousers please.
🙂

JH
JH
14 years ago

Cool shorts! I am always excited to see new creative designs and local made goods. Can’t wait to see them in person.

dsaxena
dsaxena
14 years ago

can I haz something that fits my non-hipster waist size?

SkidMark
14 years ago

Doesn’t matter Jeff, nobody will see them when you are in your pickup with your MTB in the back.

timtim
timtim
14 years ago

If it doesn’t have a reinforced butt and gusseted crotch I ain’t buyin it.

david....no the other one
david....no the other one
14 years ago

So… they got shorts! AND? Hows about some seasonal correct wear. Could be bicycle friendly or not. Show me your brains on bicycling clothing.

Huggybear
Huggybear
14 years ago

I agree with #12, it would be nice to have things made that fit us people who do not have the bike racer tiny waist.

Tim
Tim
14 years ago

Attention haters: consider for a moment the idea of a niche. And the possibility this might not be yours. Obviously this isn’t a clothing company for everyone. There are plenty of hyper-niche companies to suit your larger waist or tech crotch specifications. It’s not Gear’s fault that you don’t have what you want. That’s all.

gearpdx
14 years ago

timtim – the crotch/butt is reinforced, and gusseted.
david – the line is set to launch this Spring, so the shorts are our first garment and are seasonal for Spring/Summer riding. After Spring, it will be like any other line, we will have Fall/Winter specific garments. If you check the website, the Local Pro short is constructed of a spandex/lycra blend for weather resistance and breathability.
thank you all for the feedback!

Tankagnolo Bob
14 years ago

I would like to see those shorts in a longer leg length, just over the knees, nicker/peddle pusher style to keep the knees warm in winter. NICE DESIGN with the lock pocket and extra wide belt loop.
SWEEEEET ! Just say NO to Lycra!!- Mr Bob

cold worker
cold worker
14 years ago

i think they look nice. cost would be a deciding factor for me. i wear through the ass of all my shorts fast. what gives? too bony and slim maybe. so anything over ‘x’ dollars is out of the question. and as i’m sort of a cheapskate, that ‘x’ is pretty low, unless i know that the item i’m purchasing is going to last, otherwise i often opt for the cheaper alternative. also, my lock goes in the left pocket, never the right…

Matthew
Matthew
14 years ago

Looks neat. Was interested in possibly buying something. Went to website… website is not really “operational” at this point. Perhaps this story is premature? (You only get one chance to make a first impression).
Safe Riding.

justgetout&Ride
justgetout&Ride
14 years ago

Its just plain cool too see quality stuff made local and not over seas. To bad locally made stuff is really freakn expensive.

GEARPDX
14 years ago

the clothes were designed and produced at the Portland Garment Factory in southeast Portland. The production orders will be sourced otherwise, local nonetheless.