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Pereira gets his due with national publicity

Posted by on June 29th, 2007 at 11:51 am

Pereira in Mountain Bike Magazine.
Photo: Dave Roth

Local bike builder Tony Pereira is having a dream year.

Last winter he found a great new shop space near SE 24th and Belmont and in March he took home coveted trophies from the North American Handmade Bike Show for his gorgeous,”Roaring 29′er”, fillet-brazed, mountain bike.

A relative newcomer to Portland’s heralded framebuilding scene, Pereira has quickly established himself as one of the top builders in the country.

And now, things will get even better for the self-taught builder from Salt Lake City Utah Simsbury, Connecticut. He’s the subject of a “Gear Heroes” feature and the “Eye Candy” section in the August issue of Mountain Bike Magazine (which its publisher says is the #1 mountain bike mag in the nation based on a circulation of 155,000).

Pereira in Mountain Bike
Photo: Dave Roth

The mag features a short interview with Tony and hand-painted portrait by Michael Gamstetter on one page, and a shot of Tony and his now-famous mountain bike on the other.

It’s great to see another local builder doing so well (stay tuned for an update on Ira Ryan’s booming business).

Congrats Tony! I hope the phone is ringing off the hook.

For more Pereira goodness check out:

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  • Matt Picio June 29, 2007 at 12:14 pm

    Tony\’s site is waaay over bandwidth right now. We need an alternate term for \”slashdotted\” to describe what happens to local sites after getting written up in national magazines and promoted on

    Hmm… Tony\’s site got \”bikeported\”?

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  • Matt Picio June 29, 2007 at 12:15 pm

    BTW, Tony – congratulations, and I hope this means a booming and rewarding business for you!

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  • Tomas Quinones June 29, 2007 at 12:26 pm

    He was a lot of fun to ride with during Scott\’s \”Ridiculous Singletrack Ride\” during Pedalpalooza. Way to go Tony!

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  • Austin Ramsland June 29, 2007 at 12:47 pm

    Nice work Tony!

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  • Another Simsburyian in PDX June 29, 2007 at 12:50 pm

    \”from Salt Lake City, Utah\”? I know where you\’re really from.. Congrats Tony.

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  • Jeff June 29, 2007 at 1:13 pm

    And he races that 29\’r too!

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  • Tony Pereira June 29, 2007 at 1:40 pm

    Oh man…I haven\’t even seen this yet! Thanks Jonathan, you just crushed my website…end of month bandwidth blues.
    You\’re right, things are going better than I ever could have dreamed. As the \”other Simsburyian\” points out, I\’m really from Simsbury, CT, but lived in Salt Lake for many years before coming to Portland. Thanks for everyone for the support. This has been an amazing year. I\’m getting goosebumps as I write. Back to the bench…-T

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  • Scott June 29, 2007 at 1:41 pm

    I believe he raced the \”Roaring 29er\” at the Portland MTB Short Track Series opener last Monday. Check out the 1min 30sec mark on this video:

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  • Slice June 29, 2007 at 2:21 pm

    The Pear Rocks!

    Nice work Icepick.

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  • Judi and Jenn June 29, 2007 at 2:45 pm

    Awesome news, Tony:)
    We miss you….

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  • Fellow Econ. Major, Now Booking Travel June 29, 2007 at 7:37 pm

    Passion. Talent. Drive. (A wealth of knowledge in ecomomics.) Tony\’s got it all… he deserves the spotlight too.

    Nice work!

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  • AllenInk ~ June 30, 2007 at 12:33 pm

    … and you owe me a beer (or six) ;-]


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  • Pete Pereira June 30, 2007 at 7:00 pm

    Way to go Bro!!! they drew your sideburns perfectly!

    Nice Job-


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  • Tony Pereira July 1, 2007 at 9:56 am

    FYI, my web site is back up now!

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  • Anonymous July 2, 2007 at 12:56 pm

    Tony is the only (Pro) framebuilder that Zoobombs, on a freakbike that he built himself, of course.

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  • Webfoot Flyer July 2, 2007 at 5:24 pm

    A class act gets published, that is how it is supposed to work. Fine work Tony.

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  • nubrie July 16, 2007 at 1:08 pm

    Way to go Tony. As a proud owner of one of Tony\’s early on 29r\’s (the Booberry) I\’m happy to hear that he continues to follow his passion with a vengence.

    All the best….

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