western bikeworks

Western Bikeworks’ parent company to unveil new retail showroom at warehouse location

Avatar by on January 15th, 2020 at 10:36 am

Warehouse retail showroom in 2014.
(Photos © J. Maus/BikePortland)

When Velotech announced the closure of their 10,000 square foot Western Bikeworks retail store in the Pearl District in September, gears were already turning to expand the company’s showroom at their warehouse location near the Portland Airport.

Tucked into an industrial park just north of Columbia Boulevard at 87th, the warehouse had always had a walk-up counter to represent their three brands – BikeTiresDirect.com, Western Bikeworks, and TriSports.com. For years there wasn’t much of a display and the space served primarily as Velotech’s offices, product warehouse, and bike assembly facility.

On Saturday (1/18) that will officially change as a new retail showroom is unveiled after significant renovations. [Read more…]

Western Bikeworks retail store to close by end of this year

Avatar by on September 18th, 2019 at 9:17 am

(Photo: J. Maus/BikePortland)

Another large Portland bike retailer has decided to shut down its brick-and-mortar location. Western Bikeworks is set to announce today that their 10,000 square foot shop on the corner of Northwest 17th and Lovejoy will close before the end of this year.

Jay Torborg, CEO of Western Bikeworks’ parent company Velotech Inc, told us via email yesterday that the move comes as their lease is up for renewal and they’ve decided to prioritize their online business. “The expected future costs of operating the store have cast doubt on our ability to operate this store profitably,” he shared. [Read more…]

Industry Ticker: Norther’s Klickitat, limited edition Breadwinner, and Western Bikeworks big remodel

Avatar by on April 28th, 2017 at 9:40 am

The latest from Norther, Western Bikeworks, and Breadwinner.
(Photos by Anthony Bareno (left), Western Bikeworks (middle), Breadwinner Cycles (right).

Portland’s local bike industry is always in flux: coming, going, making it, and breaking it. Because business is a key part of our local scene, we try to keep an eye on it all. Here are three bits of news from local makers and sellers that you should know about.
[Read more…]

Western Bikeworks absorbs Athletes Lounge to expand into triathlon market

Avatar by on October 10th, 2016 at 10:27 am

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Six weeks after closing its doors for good, Portland’s only triathlon shop has found new life in an unexpected place: Another bike shop.

Early Saturday morning Western Bikeworks announced an agreement with Athletes Lounge. Western Bikeworks has locations in northwest Portland and Tigard and is one of the city’s largest bike shops. In addition to their two retail locations Western Bikeworks does a robust online business as one of four e-commerce bike brands owned by Portland-based Velotech Inc (they also run Cyclocross.com, UrbanCyclist.com and BikeTiresDirect.com).

According to a statement, Athletes Lounge owner Gary Wallesen and an undisclosed number of his former staff will now be employed by Western Bikeworks in order to, “expand the areas of expertise” into trisports. Wallesen has also been hired to spearhead a new e-commerce site at AthletesLounge.com in the coming months.
[Read more…]

Join us this Friday (4/15) for a NW Portland Get Together

Avatar by on April 13th, 2016 at 8:37 am

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Yes. It’s a cafe. Inside a bike shop. Be here on Friday from 5-7:00 pm to talk about biking in NW Portland.
(Photo: J. Maus/BikePortland)

I hope you’re enjoying our special coverage of northwest Portland. We’re having a great time getting to know the places and people that make this part of our city so great.
[Read more…]

Industry Ticker: Western Bikeworks opens new 8,500 square foot store in Tigard

Avatar by on June 10th, 2015 at 10:30 am

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Western Bikeworks’ gleaming new store in Tigard aims to boost the area’s bike culture.
(Photos: Western Bikeworks)

Portland-based bike retailer Western Bikeworks (part of the Velotech stable of brands) has opened a large new store in Tigard at 7295 SW Dartmouth Street. This comes just over four years after their first store in the Pearl District opened in 2011.

Scroll down for more about the store via an official statement and several photos of the interior…[Read more…]

Portland bike shop boom continues with openings, expansions

Avatar by on May 24th, 2011 at 2:34 pm

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New storefront for Western Bike Works
at NW Lovejoy and 17th.
(Photos © J. Maus)

Even in a down economy, Portland’s bike business boom shows no signs of letting up, especially when it comes to bike shops. Throughout the city — from Northwest to East Portland — shops large and small are expanding or opening their doors for the first time.

On the corner of NW Lovejoy and 17th, Western Bike Works plans to open their gleaming new, 10,000 square foot shop this weekend (ironically, the former tenant was a car dealership). I stopped by yesterday for a chat with co-owner and GM Jay Torborg.[Read more…]