The City of Portland’s Biketown bank account just got a bit healthier. $750,000 healthier.
That’s the amount of a new sponsorship deal between the City’s bike share program and Kaiser Permanente. According to Dani Simons of Motivate, the company that operates Biketown, the deal will be spread out over five years (that’s $150,000 per year). With a $10 million investment, Nike is still the founding and title sponsor of Biketown. Kaiser’s cash will allow it to become the exclusive sponsor in the health insurance and health care industry category.
In exchange for their financial support, Kaiser will get branding on 25, or one-fourth of all Biketown stations. They’ll also get logo placement and other tie-ins inside the Biketown mobile app (which has been downloaded 41,176 times) and on the web-based version of the system map. When users click a station to reserve a bike, there’s a drop-down menu that allows them to shop for a health insurance plan right on the Biketown website. Here are a few screenshots of how it looks: