
office building at NE 3rd and Couch, is a big fan of the view from the rooftop patio.
(Photo © M.Andersen/BikePortland)
Portland’s self-image as an economic laggard has never looked more out of date than it does right now in the longtime industrial district on the Central Eastside.
And the rising appeal of low-car-friendly life on Portland’s eastside grid is busting an even older stereotype: that getting a good-paying job means heading west.
“A lot of the talent, especially that a lot of these young tech companies already have or are going after as they grow, tend to live on the east side, and appreciate the culture and the types of amenities found on the east side,” said Leonard Barrett, project manager for Beam Development‘s new Eastside Exchange building.