Makes your jaw-drop huh?
(Photo © J. Maus/BikePortland)
Wow. Yesterday’s bike share news was pretty amazing. Our heads are still spinning here at BikePortland headquarters.
Nine years ago when we announced that Portland wanted to be the first U.S. city with a bike share system, we never expected it would take this long. But now that it’s happened, we’re just glad that the deal was done. And, like many people in Portland, we’re eagerly awaiting the sight of 1,000 orange bikes being used in our city.
We’ve posted 70 stories about Portland’s bike share saga since 2007 and things are just now getting interesting, so expect a lot more coverage in the months to come. For now though, Michael and I want to share some brief thoughts about PBOT, Nike, Biketown, and what this means for all of us. Some are fun, some are serious, and like always, we’d love to hear your thoughts…
Wait. Before we get started. I want to publicly congratulate the team at PBOT. There are some smart and dedicated people who worked very hard under a lot of pressure and ups-and-downs (understatement) over these past nine years to pull this off (I won’t name names, you know who you are). Something like this doesn’t happen in a city unless someone makes it a priority and sees it through to the end. High-fives all around.
OK, let’s go…
Hey, wanna’ grab a Biketown? Let’s Biketown to the Timbers game.
I’ve been wondering how the system’s name, Biketown (pronounced bike, not bikey), will be used once it becomes common parlance. It works well as a place name, but it’s not so great as a noun. And will it work as a verb? This is only the second time naming rights have ever been sold to a title sponsor of a U.S. system (the other one is CitiBike in New York), so we’re all a bit new to this.
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