Job Title
Membership Growth and Rides Coordinator
Company/Organization
Cascade Bicycle Club
Job Description
The Membership Program
Cascade Bicycle Club has been creating a better community through bicycling since 1970. With a membership of 15,000 people, Cascade is the largest bicycling organization of its kind in North America. Cascade envisions a community that bicycles – an inclusive, diverse and accepting community where people of all ages and backgrounds bicycle to work, to get around and for fun and health.
The Rides Program
Cascade’s Rides Program provides a variety of rides for the Club’s members and the cycling community in the Puget Sound area. Approximately 250 certified Ride Leaders lead nearly 2,000 free rides annually, all conducted under a set of common procedures. The Program also includes the Cascade Training Series (CTS). CTS consists of 16 weekend rides attracting approximately 500 riders each weekend and is designed to prepare riders for participation in the Club’s major events like the Seattle to Portland Bicycle Classic (STP). The Rides Program is overseen by a volunteer Rides Committee whose Chair works with the Rides Director and Coordinator to plan and manage the Program. Together, the Coordinator and Director provide the interface between other Club staff and programs to ensure that the needs of the Rides Program are addressed and that the Rides Program in return is supporting the Club’s overall goals, mission, other staff activities and Club management processes.
Position Purpose
The Membership Growth and Rides Coordinator provides a resource to expand Cascade’s Rides Program to reach a greater geographical area and a larger and more varied riding community. He/she will work with the Rides Director to ensure the Rides Program’s alignment with the Club’s strategic plan. The Coordinator provides staff support and coordination for all activities and processes of the Rides Program as developed with the Rides Director and Rides Committee and approved by the Executive Director and Board of Directors as necessary. As a participant in the Rides Committee, its sub-committees and its activities, the Coordinator provides staff perspective and processes to the work of the committee to ensure that the Rides Program is fully supportive of the Club’s plans, goals and other Club activities. This is a working position designed to assist in accomplishing tasks that are beyond the capacity of the volunteer Rides Committee. As a staff member, the Coordinator reports to the Rides Director and represents the Rides Committee and its programs in normal staff processes to ensure that the Rides Program is well supported and represented. A major purpose of this position is to support the Rides Committee in planning and executing the Cascade Training Series.
Additionally, the Membership Growth and Rides Coordinator provides a resource to grow our membership significantly in the next two years through enrolling new members and improving member retention. The coordinator will engage with our members to determine how Cascade can best meet their needs as well as be a powerful advocate for our members. The selected individual will work with the Rides Directors to develop and implement a strategy to rapidly increase membership and improve membership retention.
Key Responsibilities
Membership Program:
-Keep membership database current – adding and tracking new memberships, renewal, changes of address and print lost cards.
-Prepare member mailing list for monthly newsletter.
-Maintain membership discount program: receive program updates from marketing and development, report program changes to newsletter editor/publications specialist and maintain list for members.
-Act as liaison with Volunteer Coordinator for volunteer activities, balancing volunteer’s interests with office needs.
-Track retention rates for members who are engaged through various marketing and pilot programs.
-Increase outreach to lapsed members.
Be the contact person on all membership publications.
-Implement trial membership programs in conjunction with local retail businesses.
-Work with businesses and Daily Rides Program to create membership benefits/discounts.
-Track results of specific mailings and campaigns over multiple years.
-Implement membership surveys to new, renewing and lapsed members.
-Recommend volunteers and members to the Major Gifts/Planned Giving Team as appropriate.
-Assess member satisfaction and develop a continuous process to increase member satisfaction.
-Other duties as assigned by supervisor.
Rides Program:
-Participate in Rides Committee and sub-committee meetings and activities as needed to provide timely perspective on other club plans, goals and activities. -Participate in normal staff meetings, activities and processes to represent the needs and perspective of the Rides Program.
-Plan and manage the Cascade Training Series. All major duties involve planning and coordinating work by the Rides Director and Rides Program volunteers including the Rides Committee, Ride Leaders and others.
-Provide data collection, analysis and reports in support of the Rides Program.
-Become a certified Ride Leader and participate in selected free daily rides to provide feedback to the Rides Committee.
-Provide support for and participate in the Quarterly Ride Leader meetings.
-Review and approve ride submissions for the web and the Courier for accuracy and consistency with -policy.
-Work with the designated volunteer to manage the Ride Leader Incentive Awards program including the supporting statistics and awards inventory.
-Participate in regular staff meetings to represent the perspective and needs of the Rides Program.
-Participate in the Cascade Training Series (CTS) to acquire first hand experience necessary to sustain the program.
-Develop enhancements to the Series such as nutrition seminars, personalized training programs, and bike fit classes. Coordinate the execution of all enhancements.
-Develop and manage the CTS budget.
-Assess lessons learned after the CTS season to support the planning process and improvement for the subsequent season.
Employment Specifics
-Reports to and is supervised by the Rides Director.
-Full time salary position with majority of time spent on membership growth activities but may vary based on seasonal needs.
-Six month probationary performance review with annual review thereafter.
-Some evening and significant weekend work required, mostly on a seasonal basis.
-Monetary compensation commensurate with qualifications and experience.
-Benefits package.
Desired Qualifications and Skills
-Education: BA or equivalent. At least two years of relevant work experience with emphasis on team building and leading in complex organizations.
-Demonstrated ability to market and grow an operation.
-A mindset to improve systems and procedures to optimize workflow.
-Cascade certified ride leader or willingness to become certified.
-Strong recreational road bicycle experience is required.
-Excellent interpersonal skills.
-Excellent organizational skills including ability to manage multiple projects and work accurately under deadline.
-Flexible and creative.
-Microsoft Office and database management experience.
-Comfortable with a fast-paced environment and deadlines.
-Team player with a “go-getter” attitude and the ability to work independently.
-Familiarity with volunteer organizations and procedures desirable.
How to Apply
Email cover letter, resume and writing sample to membershipandrides@cascadebicycleclub.org with “Membership Growth and Rides Coordinator” in the subject field by August 30 or until filled.
