City of Portland e-bike rebate pilot shows ‘strong demand’

138 Portlanders took advantage of the City of Portland’s first e-bike rebate program. The Portland Bureau of Planning and Sustainability (BPS) launched a pilot of the program back in September and reported last night at a meeting of the Bicycle Advisory Committee that there was “strong demand” for the discounted bikes.

The pilot offered rebates of $1,600 for e-bikes and $300 for accessories to Portland Community College students. A presentation shared last night revealed that 183 of them finished the application and 138 were ultimately verified. The program directs rebate recipients to specific types of bicycles (Class 1 e-bikes with a 20 mph top speed and no throttle only) at authorized e-bike retailers.

Below is some of the data BPS gleaned from 202 pilot program participants:

• The gender split between male and female was relatively even, with males receiving 80 rebates and females receiving 72. Non-binary people received 34 rebates.
• When it comes to race, White people received the overwhelming number of rebates with 81. Black Portlanders received 19 rebates, with Hispanic/Latino and American Indian/Alaska Native people received 28 and 29 rebates respectively.
• Just over 9% of the participants were new to bicycling.
• Asked, “If you weren’t participating in this program would you still consider buying an e-bike?,” 60% of respondents said “Yes.”

13 local bike shops redeemed at least one rebate. The two shops with the most rebates processed were A Convenient Cycle and The e-Bike Store who both sold 31 bikes through the program. Other top sellers were Trek Bicycle Westmoreland (30), Vvolt (27), Sellwood Cycle Repair (25), and Trek Bicycle Slabtown (24). A big measure of success for the pilot is that 88% of retailers said they had a positive experience working with program staff and 100% of respondents said the online portal was clear and easy to use. There were similar levels of good reviews from program participants.

PCEF Transportation Decarbonization Program Manager Seetha Ream-Rao said beyond the clear success, some of the lessons learned include: more outreach to “key demographics,” more education on choosing e-bikes, and it’s important for participants to test ride bikes before making a decision.

Ream-Rao said the main launch of the program will happen in late March (of this year) with a complementary program for adaptive bikes launching in April. Visit PortlandEbikeRebate.com to learn more.