– By Taylor Zajonc
I put Keith Wilson’s campaign kickoff on my calendar but expected to skip it. Saturdays are hectic at best, and sitting for a political speech was a tough sell to my all-gas-no-brakes three-year-old.
I’d first heard about Wilson from a BikePortland piece, and I was intrigued. A trucking executive who’d staked his company on green tech before soft-launching a dark horse mayoral run with a group of bicycle advocates? Even for Portland, it seemed like a stretch, but I had to find out for myself.
With an hour to kill, I told my kid we’d visit the Charles Jordan Community Center playground if he put up with a few minutes of the event. He agreed, so I plopped him into the back of my cargo bike, and we took off for New Columbia.
I slipped in a little late, found a spot in the back of the gymnasium, and held my son up so he could see the speakers. He was soon more interested in the refreshments table than the show, so I let him raid the fruit tray while I listened.
It didn’t take long for Keith Wilson to grab my attention. He was the first local politician to put what I’d seen in my daily life into plain language. Portland’s unsheltered homeless crisis hurt everyone. Other cities had succeeded where we’d failed, and our approach wasn’t working. It was time for real change, and getting folks off the streets and into shelter was a moral imperative and critical to restoring a city where people wanted to live, work, and raise families. Despite our best efforts, compassion and pragmatism don’t always successfully intersect in Portland, but here was a guy who’d traveled the nation on his own dime because he believed a solution that included both was out there, he just had to find it.
I love Portland, but there were times when it felt like the city didn’t love me back. My little hatchback car had a bullet hole from a midday shooting on Columbia Blvd. My wife was driving at the time, with my toddler son strapped in the back seat. I’d been chased through a Delta Park encampment while biking my kids to soccer practice. I’d watched a homeless man go after one of my neighbors with a pitbull and had to decide whether to try to help or get my small child to safety. Then there were the questions every bicyclist in Portland has asked themselves: will my route be blocked by tents or broken-down cars? Can I get around an RV in the bike lane without getting hit from behind? My neighborhood trail seemed okay last week, is it safe enough for my kids today?
Worse, was the feeling of helplessness. As a former Wilderness Search and Rescue volunteer, my instinct (and training) is to check on people if they look like they’re in trouble. In Portland, the smart thing to do is ride past and ignore the visible suffering in your midst. That’s a hard decision to justify to two young kids who still think their dad can do anything and help anyone.
I felt Wilson’s kickoff speech about the missteps and promise of Portland in my bones, even with my three-year-old wiggling in my arms. On my way out, I scribbled my contact information on a volunteer form as he tugged on my leg. The campaign seemed professional and well-organized, and I doubted I’d hear anything from my offer to write a few campaign fundraising emails.
Within a day or two, I got a call from Wilson’s campaign manager, Kristopher Taft. I took his invitation and took my 12-speed Schwinn out to Cyclemaster Coffee on Lombard to meet him. The campaign didn’t need fundraising emails, he told me, at least not for the moment. They needed a website, and wanted to know if I could write it, and handed me nearly two hundred pages of deeply researched policy positions.
Mayor Wilson’s grit, optimism, compassion, and resolve aren’t his alone. They’re our values, too. These values make a wet, hilly city one of the best places to bike in America… They’re the values that I’m convinced will take us through the coming days, no matter what those days might bring.
As a writer, I’d long believed that words without substance won’t hold up to the light of day. The notes in my hand showed the opposite: Wilson had done the work, developed relationships, advanced legislation, formed committees, and laid the groundwork to successfully lead the city. I’d also soon learn that Wilson is a difficult man to turn down, a lesson I suspect many in city, county, and state leadership are now learning.
The following weeks were a blur, and I helped the growing team set up an editorial calendar, coordinate messaging, communicate on the fly, and deploy other critical skills I’d picked up over my career. The campaign continued to gain momentum. Before long, it was time to step up or step aside. I asked that Wilson appoint me his Communications Director, but with one stipulation: the moment he found someone more qualified, I wanted him to fire me. My instructions were simple: don’t worry about my feelings, just do what’s best for the campaign.
I’d remain his Communications Director through election day. Looking back, here’s what I can tell you about Mayor Wilson: he’s a great listener, he’s willing to make mistakes, and he’s always willing to change his mind. I’ve seen him on great days, and I’ve seen him on tough days. He’s the same guy no matter how the winds blow, and the Ted-Lasso-by-way-of-Mr.-Rogers persona is not an act.
I’ve also never seen anyone work harder. Portland has some tough issues to solve. The budget and unsheltered homelessness crisis would be a big deal even if we didn’t have a hostile federal administration on our heels.
Here’s the good news: Mayor Wilson’s grit, optimism, compassion, and resolve aren’t his alone. They’re our values, too. These values make a wet, hilly city one of the best places to bike in America. They’re the values that make Portland a progressive leader, and a beacon of freedom, intentional living, environmentalism, compassion, and acceptance. They’re the values that I’m convinced will take us through the coming days, no matter what those days might bring.
Taylor Zajonc is an author, a father, a bicyclist, and Mayor Wilson’s Deputy Chief of Staff.
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Oh wow, you’ve put tears in my eyes. Thank you for writing that.
Don’t get too excited. I put the piece through an AI detector which said it was 93% written by AI. The too-smooth phrasing gives it away.
You think this is AI?
Great article! Thanks, Taylor.
Taylor Zajonc, thanks for writing this! It’s gives us a lot of perspective. What is the turnaround time for letters to the mayor at the moment? Also, when I lived in NYC, the mayor did a question and answer session with WNYC once a week. It was pretty invaluable. You think anything like that possible with Wilson and OPB, for example? Thanks and good luck!
Turnaround time is a touch slow at the moment due to high volume but please don’t hesitate to reach out! The team reads every email.
That’s such a great thought about Q&As, too. I don’t yet know what form that will take, but responsiveness is so critical.
I haven’t felt this much hope about our city in a long time. If he delivers in the way I think he will, I hope he’s mayor for a long time to come.
I am hopeful that Mayor Wilson will be better than Wheeler, Mapps, Rubio, Gonzales and Ryan combined !!
That’s not setting the bar too high haha. How about this: I’m hopeful that Mayor Wilson will be remembered in the same light as Bud Clark and Vera Katz.
Heartfelt piece Taylor. My prediction is that a year of Wilson will come and go and his promise to end the cruelty of unsanctioned camping will be nothing more than that… an unfulfilled pledge. He and his team will trot out some numbers, trying to say how much of an impact they have made but I predict that the inhumanity and violence on the streets of Portland will be no better. So far, he reminds me a lot of Wheeler—says lots of nice sounding things, but not a lot of action.
I’d love to hear Taylor’s response to the recent article about the “doom loop” in Portland Frankly, his boss’ response was not that reassuring. You know after reading this, I’m thinking maybe I should take me (and my bike) across the river.
Report: Portland economy at risk of ‘urban doom loop’KGWhttps://www.kgw.com › article › news › local › the-story
What do you think makes this quote not that reassuring? It sounds clear eyed and forward looking to me.
“Let’s be frank; we have some big economic headwinds. Portland has overcome serious economic challenges in the past and come out stronger. It’s time to focus on proven solutions for a thriving economy with initiatives on livability, shelter for our homeless and supporting economic opportunity. Portland is making all the right reforms to drive the economic revival we need to welcome the next wave of families and investment to our city.”
For me it just seems like more platitudes. Yes, it sounds nice but no specific actions. And we’ve heard similar statements from
Portland politicians many times before yet here we are. The actions I have seen from Wilson are backtracking on requiring all white collar city worker to show up to the office and supporting millions for more council staffers (despite having a massive budget shortfall). Not exactly encouraging for a new direction.