Splendid Cycles Big Sale

Willamette Pedestrian Coalition changes name to Oregon Walks

Posted by on November 12th, 2012 at 11:27 am

Steph at Oregon Walks benefit-2-2

Leader of Oregon Walks, Steph Routh, is
stepping boldly into the future.
(Photo © J. Maus/BikePortland)

As I hinted back on Friday, Portland’s walking advocates unveiled a new name and logo over the weekend. The group that was formed 21 years ago as the Willamette Pedestrian Coalition is now known as Oregon Walks.

The tagline, which was emblazoned on new t-shirts handed out at their Weston Awards fundraiser event Saturday night, is “Protecting your right to roam.”

See the new logo below the jump…

Oregon Walks sticker

This is an exciting new change for an organization that has serious wind at its back since hiring its first full-time, paid leader (Steph Routh) in 2009. What impact will this momentum with Oregon Walks have on bicycling in Portland (and beyond)? What projects and policies will see a strong partnership form between Oregon Walks and the Bicycle Transportation Alliance? Time will tell; but a renewed focus and a fresh start for Routh and her organization bodes well for Portland’s low-car future.

Oregon Walks debuted this new video to help usher in their new name and new era…

NOTE: We love your comments and work hard to ensure they are productive, considerate, and welcoming of all perspectives. Disagreements are encouraged, but only if done with tact and respect. If you see a mean or inappropriate comment, please contact us and we'll take a look at it right away. Also, if you comment frequently, please consider holding your thoughts so that others can step forward. Thank you — Jonathan

15
Leave a Reply

avatar
13 Comment threads
2 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
13 Comment authors
sarah angellTed BuehlerErinneJonathan GordonAndyc of Linnton Recent comment authors
  Subscribe  
newest oldest most voted
Notify of
Mark McClure
Guest

Impact: Generally, I foresee a continued positive (win-win) impact for the two complementary modes of travel. However, both modes will likely remain in “competition” for limited active transportation public funding, at all levels, for infrastructure improvements. In the case of pedestrian/walking improvements, for example, these could include funding for new sidewalks and ramps, crosswalk signals, bus shelters, etc.

Oregon Walks + BTA: I see a natural partnership. See the Alliance for Biking & Walking (http://www.peoplepoweredmovement.org/site/). Perhaps this will be a focus at the upcoming 2013 Active Transportation Summit in Salem (http://oat-summit.com)?

steph routh
Guest

Huge thanks to all who joined us (and those wanted to join us) on Saturday to celebrate this year’s Weston Winners and to celebrate the new name. It’s an aspirational name we are looking forward to growing into. If Saturday’s awesome crowd is anything to go by, this movement is happening and how! Special thanks to Matt Giraud and to the Oregon Walks Board for their leadership and talent.

GlowBoy
Guest
GlowBoy

I like the new name. I had feared they might choose something that didn’t clearly indicate their mission (see: Northwest Trail Alliance), but “Oregon Walks” is perfect. Short, concise, precise. Nice.

Rol
Guest
Rol

Much better name.

Jim Labbe
Guest
Jim Labbe

Very exciting. Excellent name. Stellar video introduction.

Sunny
Guest
Sunny

Hey guys, come join me at Portlandbikes.org.

Roger
Guest
Roger

RE competition for public funding: In Oregon, to be competitive and successful in obtaining active transportation grant funding, most projects need to include improvements for both cycling and walking (and access to transit in urban areas). A grant application focused on a single mode won’t likely succeed.

Mark McClure
Guest

Thanks, Roger. This seems consistent with the “toolbox” approach ODOT’s new Active Transportation Section is creating.

“Another long-term goal of the section is to create a more efficient process for local governments to apply and receive funding for projects related to biking, walking and transit. The section plans to develop a “toolbox” approach that will fund these approved solutions in order to maximize the use of diverse funding sources. Ultimately, ODOT will have a more effective and coordinated management of federal funding sources, as well as a more strategic and streamlined approach to delivering these types of local projects.”
Ref: http://www.oregon.gov/ODOT/TD/AT/docs/activetrans_faq_final.pdf

matt picio
Guest

11 syllables down to 4 – much less of a mouthful. Which is one of the best things about Ms. Routh – she can boil anything down to the essentials and make it bold, accessible, and effective. Kudos to the WPC Board for recognizing her potential and hiring her to lead the organization and transition it into Oregon Walks. I look forward to seeing what happens next!

matt picio
Guest

I might also add that the board has a lot of stellar individuals on it as well, both current and former – Margaret Weddell, Roger Averbeck, Steve Bozzone, and many other talented folks. (please pardon me not mentioning all of you by name)

Andyc of Linnton
Guest
Andyc of Linnton

This is great. Looking forward to the future. Love the new name. The video is excellent as well.

Jonathan Gordon
Guest
Jonathan Gordon

I *love* that tagline.

Erinne
Guest
Erinne

Congrats on a wonderful event and a fabulous new name. Yay Oregon Walks!

Ted Buehler
Guest

Good choice in names. Smooth, covers all of the walking experience, not just along streets.

It will be interesting to see if the new name indicates a move to advocate for walkers in all of Oregon, not just the Willamette Valley.

Keep up the good work, Steph, Board, volunteers, supporters!

Ted Buehler

sarah angell
Guest

Congrats to you Ms.Routh and your fleet on the change! Pitch perfect.