Local store to hold special shopping day in support of Sunday Parkways

A locally owned business in Northeast Portland is doing its part to support Sunday Parkways.

As we all know, despite being one of our city’s most cherished traditions, Sunday Parkways is in need of funding help. City Council has made it clear that they do not have the appetite to fund it to the extent they have in the past, and so far, individual and corporate donations still don’t add up to the $500,000 or so that the Bureau of Transportation needs to hold five events this season.

Given this situation, local parenting and children’s store Milagro’s Boutique (5433 NE 30th) will donate 25 percent of all sales on May 2nd to Sunday Parkways.

This is how many families roll
in northeast Portland.
(Photo © J. Maus/BikePortland)

Milagro’s is owned by Concordia neighborhood residents Jennifer and Tony Fuentes. “Even though we aren’t a bike business,” Jennifer says, “Sunday Parkways reflects our values as a business and as a family.” The Fuentes’ add that they believe more businesses should, “embrace their role as members of the community they serve.”

I agree! It would be great to see a huge turnout of biking families at Milagro’s on May 2nd. In the past, I’ve noticed that the northeast Portland Sunday Parkways (coming May 13th!) is absolutely brimming with families on bikes and with the event falling on Mother’s Day I can’t imagine a better way to enjoy the day.

I wonder if other local businesses might be willing to step up with similar promotions? (Hint, hint)