Posted by Jonathan Maus (Publisher/Editor) on March 24th, 2010 at 1:37 pm
page of 94.7fm website.
Last Fall, the folks at Entercom Radio in Portland called me up and said they wanted to do a promotional campaign that focused on bicycling. I like radio — and I especially like spreading the good word about bikes to new audiences — so I said I’d be happy to be a part of it. The result is the “Spring Cycle” — a partnership between 94.7 FM and BikePortland.org.
The Spring Cycle is a promotional campaign that will bring bike messages to 94.7’s airwaves throughout the day (when they’re not playing alternative music). I’ll get 30 seconds per spot and they’ll run during the morning show and several times each day during prime time. After 30 seconds, Entercom will pay the bills with a 30 second advertisement from one of the campaign’s sponsors (the first title sponsor is Better World Club, known as the first company to offer bicycle roadside assistance).
As I shared last Friday, here’s how the initial intro spot came out (this one is the full 60 seconds and includes the Better World Club message):[audio:Spring Cycle Intro.mp3]
The daily ad/info spots are the key part of the campaign, but we’re also working together on other fun stuff. There’s a website on 947.fm that hosts the campaign and we hope to do some contests for folks that listen. In April I’ll get the opportunity to be on Entercom’s public affairs show Metroscope. Host Ted Douglass and I will have a long chat about bikes and the show will be aired on a Sunday on all six Entercom stations.
This is a new thing for me and I don’t know much about the radio business, but I do know that I love talking about bikes and I’m looking forward to this experience.