Posted by Jonathan Maus (Publisher/Editor) on August 21st, 2008 at 1:10 pm
Kaiser Permanente’s “Thrive” ad campaign is nothing new to Portlanders. They’ve run an extensive billboard campaign throughout the city for months now. One of my favorites features a photo of a bike and the copy (I’m paraphrasing), “The latest in the battle against heart disease”.
Now they’ve made bikes the centerpiece of a new commercial dubbed, “Community Bike” that debuted during the opening ceremonies of the Beijing Olympics on August 8th. Check it out:
I love the imagery in this piece (the only thing I bristled at was the sidewalk riding and what looked like people riding the wrong way on the street). I’m glad they chose a city bike with a basket and people wearing normal clothes.