Posted by Jonathan Maus (Publisher/Editor) on August 21st, 2007 at 4:18 pm
Bike Gallery owner Jay Graves at the
National Bike Summit last March.
(Photo: Jonathan Maus)
After his stirring presentation about how bicycles can solve many of the world’s problems at this year’s National Bike Summit, I wondered whether or not Trek President John Burke was “the Al Gore of the bicycle industry.”
Now, he has followed up his talk with action.
At the recent Trek World dealer event in Madison, Wisconsin Burke unveiled his “One World, Two Wheels” initiative. In front of 1,000 plus Trek dealers from all over the country, Burke joined six other bike advocates (including Bike Gallery owner Jay Graves and League of American Bicyclists Director Andy Clarke).
According to an article on BicycleRetailer.com, Burke’s initiative will,
“…provide leadership and commitment…and will donate $10 for every full-suspension bike sold to IMBA, for a minimum of $600,000 over the next three years. Trek also will donate $1 per helmet to Bicycle Friendly Communities, for a minimum of $1 million over the next three years.”
Burke also set out an ambitious goal: to increase U.S. trips by bike from 1 percent to 5 percent by Trek World 2017.