What Trek CEO John Burke will tell Congressional leaders today

Trek CEO John Burke, shown here riding on Portland’s Eastbank Esplanade, will make the case for bicycling on Capitol Hill today.(Photo © J. Maus) Today, the CEO of Trek Bicycle Corporation (America’s largest bike company), John Burke, will make the case for bicycling on Capitol Hill. Burke has been invited by the House Transportation and … Read more

Buffered Bike Lane with a bike symbol and arrow pointing forward

Trek President shares bike industry’s “Inconvenient Truths”

Trek President John Burke Trek Bicycles President John Burke just gave a presentation about the challenges and opportunities faced by the bicycle industry. Burke addressed the League of American Bicyclists’ annual meeting which was held here are the Summit. Burke gave us a preview of a presentation he’ll give at the Taipei Bike Show in … Read more