Below is the ad they plan to unveil tonight at the Bike Light Parade, which is the official kickoff to the campaign:
PDOT has rounded up a host of partners to help sponsor the ads including PGE, the BTA, NW Natural, Safeway, the Hoffman Construction Company, and a special assist from TriMet.
With TriMet’s help, the ads will be placed inside busses and on bus backs, stops, and benches.
The ads will go up mid-December and will run for two months all around Portland.
Don’t miss tonight’s Bike Light Parade, which will feature prizes — including Best Artistic Expression in an Illumanitive Context — and a chance to rub handlebars with City Commissioner Sam Adams.
Meet at 5:00 at Community Cycling Center headquarters (NE 17th and Alberta). Don’t forget to bundle up!