Posted by Jonathan Maus ( Publisher/Editor ) on July 14th, 2011 at 5:46 pm
The City of Portland has announced the first location for enhanced enforcement of distracted driving. PBOT will work with the Portland Police Bureau to conduct an “enforcement mission” at the intersection of SW Barbur Boulevard, SW Taylors Ferry Road, and SW 41st Avenue this coming Wednesday (7/20).
The effort is part of the “StreetSmart: Go Safe” campaign, that PBOT launched last month.
PBOT data shows that this intersection is a high-crash location. It was also selected because of citizen complaints of motor vehicle operators disobeying the “No Turn on Red” and driving in bike lanes to maneuver around stopped cars.
The enforcement action will take place from 5-7:00 pm. PBOT has also unveiled a new website for the StreetSmart campaign.
This heightened enforcement effort comes as a just-released Federal Highway Administration study showed that two distracted driving enforcement — when coupled with an awareness campaign — showed significant reductions in cell phone use and texting while driving.
See PBOT’s new StreetSmart website for more details on this campaign.