Showers Pass moves to Southeast Portland
Posted by Jonathan Maus (Editor) on June 23rd, 2008 at 11:46 am
Showers Pass, designers of popular rain-gear, are now based in Southeast Portland (they were previously in the Southwest Hills area). I have been meaning to do a story on them, but I noticed Bicycle Retailer & Industry News Magazine had a story on them today:
Showers Pass Moves, Boosts Management
PORTLAND, OR (BRAIN) — Showers Pass, known for its wind and waterproof cycling garments, recently consolidated product development and warehousing under one roof. The company has moved into a 6,000-square-foot building just outside of downtown Portland…
This fall it will launch a new hybrid collection of urban-meets-technical wear. The line, which has been in development for over a year, was previewed during an event to commemorate the opening of the new digs, June 13…
Ranson said the line targets average commuters who want to ride to work and walk straight into the office. “We are targeting folks who drive Suburbans who want to look respectable in the office. We think that presents a tremendous opportunity,”” he said.
Read the full story on BicycleRetailer.com.
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June 23rd, 2008 12:59
This quote:
“We are targeting folks who drive Suburbans who want to look respectable in the office..."
seems to imply that folks driving Suburbans feel that they look less than respectable once they walk into the office.
Damn liberal media.
June 25th, 2008 14:11
CORRECTION:
It seems we've been mis-quoted here. What should have been conveyed:
"With our new urban-hybrid collection folks can commute by bike and walk into the office looking just as respectable as the guys that drove their Suburbans."