City’s ‘SmartTrips’ marketing program shifts focus
SmartTrips program manager Linda Ginenthal in 2006,surrounded by “doodads, goodies, prizes, swag.”(Photos by J.Maus/BikePortland) After 12 years of bike maps, blinking lights and walking tours, one of Portland’s most innovative transportation programs is shifting direction. Starting next week, the city’s residential SmartTrips program, which gives Portlanders customized packages of free resources to help them get … Read more