‘Rider Appreciation Day’ shows business support for cycling on Williams Ave

Buffered Bike Lane with a bike symbol and arrow pointing forward
Rider Appreciation Day on Williams Ave-11

Wine Up, a wine bar on Williams Ave, gave away free snacks and drinks to bicycle riders yesterday.
(Photos by J Maus/BikePortland)

What often gets lots in emotional planning meetings and divisive media headlines is that, in reality, many business owners in Portland not only support bicycling, they embrace and encourage it. Nowhere was that more evident than last night’s Rider Appreciation Day on N Williams Ave.

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Williams Ave businesses show the love at first ever ‘Rider Appreciation Day’

Buffered Bike Lane with a bike symbol and arrow pointing forward

Businesses on Williams Ave. made it
clear yesterday: They love bikes!
(Photos © J. Maus/BikePortland)

Tired of reading headlines about local business owners and associations coming out in opposition to bike access improvements, the folks at Portland Design Works wanted to change the narrative. They knew that on N. Williams Avenue, there are numerous businesses that love all the bike traffic on their street. To demonstrate the support for cycling on N. Williams, they organized an event called Rider Appreciation Day (RAD).

During yesterday evening’s commute, 22 businesses on Williams rolled out the red carpet for people on bikes. They offered gifts, discounts, food, drinks, and even live music — all simply to show Portland that there’s at least one street where businesses love bikes and the people who ride them.

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