Businesses on Williams Ave. made it
clear yesterday: They love bikes!
(Photos © J. Maus/BikePortland)
Tired of reading headlines about local business owners and associations coming out in opposition to bike access improvements, the folks at Portland Design Works wanted to change the narrative. They knew that on N. Williams Avenue, there are numerous businesses that love all the bike traffic on their street. To demonstrate the support for cycling on N. Williams, they organized an event called Rider Appreciation Day (RAD).
During yesterday evening’s commute, 22 businesses on Williams rolled out the red carpet for people on bikes. They offered gifts, discounts, food, drinks, and even live music — all simply to show Portland that there’s at least one street where businesses love bikes and the people who ride them.