The Oregon Department of Transportation has stepped up to join a promotional campaign aimed at encouraging Oregonians to drive less. For the first time since the state-funded Drive Less Save More marketing program started in 2006, the effort will be statewide this year. Past campaigns have only focused on the Portland region, but in a statement today, ODOT said they’re spearheading the week-long Drive Less Challenge, “as part of the state’s ongoing efforts to reduce greenhouse gas emissions and encourage alternative transportation to reduce congestion.”
The Drive Less Challenge starts October 21st and runs through November 1st. In those 12 days, ODOT has set a goal of eliminating 500,000 vehicle miles traveled.