There’s a cool new, bike-themed market and cafe on Southeast Division Street called Maglia Rosa. I caught wind of it thanks to Ben over at Ottolock, who featured it in a recent episode of his “Quick Stop” video series.
It’s always nice to hear about a bike-themed establishment in Portland and this one look to be a winner. It’s on SE 30th in the spot that used to be Indian eatery Bollywood Theater. The owner is Troy MacLarty, who in addition to having a sterling Portland foodie track record, also happens to be a big fan of professional cycling. According to social media posts, MacLarty watched the Tour de France while in Italy in 2024.
While not quite as well-known as the Tour’s yellow jersey, the maglia rosa is the name of the pink jersey worn by the leader of the Giro d’Italia, professional cycling’s second most important stage race. As you might expect, MacLarty’s new spot has a tasteful amount of professional cycling memorabilia adorning the interior — including photographs from the Giro and a framed, official maglia rosa jersey (signed by Mathieu van der Poel!). And judging by a large photograph on the wall, it looks like MacLarty is a huge fan of Tadej Pogačar, the dominant Slovenian professional road racer who won the Giro in 2024.
Beyond the welcoming bike vibes, there’s bike parking right out front, and the lunch offerings look fantastic. This is definitely a spot to check out soon. To get there from the north, hop on the SE Harrison/Lincoln neighborhood greenway and go south on SE 30th. From the south, take the SE Clinton neighborhood and go north on 30th.
— Maglia Rosa website or follow them on Instagram.
Thanks for reading.
BikePortland has served this community with independent community journalism since 2005. We rely on subscriptions from readers like you to survive. Your financial support is vital in keeping this valuable resource alive and well.
Please subscribe today to strengthen and expand our work.
A tip for maglia rosa: you should do 7-10AM espresso & pastry service so you can corner the pre-ride-meetup market
Yes! Also, on grand tour weekends, I would 100% pay $25 or $30 for a set breakfast + live screening of the race
It’s actually named for the color of the Italian daily sports newspaper, La Gazzetta Dello Sport, which is traditionally printed on pink paper, and is the founding sponsor for the Giro d’Italia. The largest section within the paper is devoted to soccer scores, statistics, stories, and so on. In Italian: https://www.gazzetta.it/ In English: http://english.gazzetta.it/
Guess what color paper the French equivalent is printed on?
The jersey is named after the paper, the cafe is named after the jersey.
I have a very nice POC bike helmet in that same color. Women often comment that they like it because it’s in the same color as the breast cancer awareness symbol and they find it unusual that a guy would be willing to wear what they think is a very feminine color, but in fact it was designed to have the color of maglia rosa rather than pale pink, and I sometimes explain about the newspaper, the Giro, and all that, but most of the time I just let it go.
I might recommend graciously taking the compliment instead of “well, actually”-ing them.
Totally agree! Though I wonder if David has a connection here. https://velo.outsideonline.com/road/road-racing/giro-ditalia/forgotten-story-andy-hampstens-1988-giro-win/
People can take a compliment and explain an additional thing in a way that doesn’t belittle anybody or diminish their compliment. Not saying that’s what david does, but to just assume he’s “well, actually”-ing them seems about as rude as the behavior you’re discouraging.
are these comments satire?
I am immediately excited.
Instantly I think of A.Litteri in Wash, DC …
https://alitteri.com/
Jonathan, you might want to give directions as “turn north on SE 30th” instead of “turn left…” since, if I were biking east to west on Clinton, a left turn would take me in the wrong direction. A newbie or someone less familiar with the area might not realize that. (Same idea for the Harrison/Lincoln directions.)
An actual street address would make it easier for some folks to navigate. I can’t figure it out from Jonathan’s description 🙁
That was the exact name of the independently run espresso stand that operated out of West End Bikes. It was owned by Phuong Tran, who still operates Lava Java in SW Washington.
Awesome! Great location also. Ill stop in this week and say hello.