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How was your ride? Portland mobile startup hopes to gather 5,000 answers every week

Posted by on July 13th, 2015 at 12:55 pm

Screenshot 2015-07-02 at 10.51.22 AM

This map of stressful and low-stress rides was built from some of the 12,000 bike trips logged by beta testers of Ride, a forthcoming mobile app from Portland-based Knock Software. The company hopes to scale up and create the nation’s first large user-generated database of bikeway quality.
(Image: Knock Software)

One of Portland’s most interesting tech startups is about to move into its next phase: attempting to recruit thousands of local bike users to become rolling bikeway evaluators.

“Look at the pace we could be moving. …They could put this temporary bike lane in and say, ‘Look how much safer people feel overnight.'”
— William Henderson

Knock Software, the company that is simultaneously contracting with the City of Portland on an experimental piece of hardware that aims to radically lower the cost of counting bike traffic, is also setting out to convince 10,000 people to install its mobile app by the end of this summer.

The offer: put the free app on your phone, give each bike trip a quick “thumbs up” or “thumbs down” as you complete it, and the city will be able to parse massive numbers of such trips into data that can rapidly improve Portland’s streets.

henderson with chip

Knock CEO William Henderson with a device similar to one
of his sensors.
(Photo: M.Andersen/BikePortland)

Knock founder William Henderson said in an interview that the combination of instant real-time bike counts (gathered by Knock’s small, low-cost sensors) and real-time user evaluations (gathered voluntarily from people who install Knock’s upcoming app, which is called Ride) would completely change the city’s ability to prove that its biking improvements are making a difference.

“The city is starting to take this experimental approach to infrastructure,” Henderson said. “Look at the pace we could be moving. … They could put this temporary bike lane in and say, ‘Look how much safer people feel overnight.'”

It’d be a new, lightning-fast way of planning bike infrastructure, he thinks, possible in part because bike infrastructure is so cheap and easily installed, tweaked and reversed.

“They can do manual counts, but there’s no way to effectively say, ‘Look how people feel,'” Henderson said. “You can take a knee-jerk reaction when somebody gets hit or gets killed, but that’s about it.”

A company with a mission to gather data

High Crash Corridors campaign launch-3

SE Foster Road.
(Photo: J.Maus/BikePortland)

Henderson, a 2008 Reed College graduate who was previously a top product designer for mobile payments startup Square, is currently funding his company with the cash flow from its first program, a $4 App Store hit that lets people tap their iPhone to log into their Macintosh laptop. In a January interview with BikePortland, Henderson said that success has given his company the luxury to gradually build a company that both makes money and creates social benefits.

His current revenue plan hinges on building tools that will gather data about bicycle use, which can then be sold to cities and states.

He admits his goal of 10,000 mobile app installations in a city that has 19,000 daily bike commuters is audacious.

“We don’t just want to get daily bike commuters, we want to get folks who are biking once a week or twice a week,” Henderson said. “Those trips, from the city’s perspective, might as well not exist.”


But they’re simultaneously the trips that matter most to Portland’s future as a biking city.

“It’s way easier to get someone to use a bike for errands, going to see friends and so on, than it is to turn them into a commuter,” Henderson said.

About 100 people are currently using the invitation-only beta version of Ride, Henderson said. They’ve tracked 15,000 rides since April and created the map above.

“The average ride length is 1.2 miles,” he said. “That means that we’re getting errands, we’re getting commutes, we’re getting just short trips that the city wants to get more of.”

Knock’s goal is to eventually be gathering 5,000 to 10,000 good-or-bad ride reports per week.

Opening the doors of advocacy?

Sunday Parkways northeast 2014-16

The long-term goal of the Ride app is to make it easier for ordinary people to communicate problems to government, but its creator admits that his biggest challenge will be getting enough ordinary people to trust that using it will lead to actual change.

Later this year, Henderson hopes to partner with employers who are looking to track and improve their workers’ bike commuting.

“This is a much better way for employees to track their commutes, because they don’t have to do anything,” he said.

The company is also fine-tuning a set of functions that would let people report specific issues with their commutes, to be stored in an open public database, not unlike the city’s existing PDX Reporter app.

Henderson said that as a bike commuter and a Portlander, he sees no shortage of people identifying problems with city streets, from potholes to missing bike lanes.

“When people are talking about issues, it’s frustrating to me that there’s no collection for that,” he said. “It just means that the voices are separate instead of unified. … Right now, there’s nowhere to go with that. you can explode with some road rage every 10 or so incidents. you can gripe about it with your buddies at the bar, but nothing’s going to happen from that.”

A few people, of course, use the traditional method for getting the city to change something: attending a neighborhood or city meeting.

“Only maybe 500 cyclists in the whole city ever do that,” Henderson said. “So if we increase that number to 10,000, that’s huge.”

CORRECTIONS: This story originally stated that the Knock sensor is “matchbox-sized.” The true size of the current counter is closer to a tissue box. Also, we reported that the City of Portland requested issue reporting in the app. That hasn’t happened yet (although Henderson will still maintain a PDX Reporter-like database). And since we first spoke with Henderson, his system has tracked 3,000 more rides — giving him a total of over 15,000 since April. We regret any confusion.

NOTE: We love your comments and work hard to ensure they are welcoming of all perspectives. Disagreements are encouraged, but only if done with tact and respect. BikePortland is an inclusive company with no tolerance for discrimination or harassment including expressions of racism, sexism, homophobia, or xenophobia. If you see a mean or inappropriate comment, please contact us and we'll take a look at it right away. Also, if you comment frequently, please consider holding your thoughts so that others can step forward. Thank you — Jonathan

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William HendersonAndy KBartEric LeifsdadChris Shaffer Recent comment authors
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Nathan Hinkle (NearlyKilledMe and The Bike Light Database)

We’ve had a lot of interest in NearlyKilledMe which has a similar purpose – collecting information about near misses people encounter while riding. Between NearlyKilledMe, PDX Reporter, Ride, and OrCycle, there are various different groups trying to achieve something similar through different approaches.

There is definitely some duplication of effort here, although each site/app takes a different approach. I think that’s OK, but I hope that we can work together between these different organizations to have a standardized data format and some central place for all this information to end up. PBOT and ODOT have already expressed interest in using our data.

I appreciate the need to monetize a service somehow if it’s going to be successful long-term, but I’m concerned that making the data from an app like Ride for sale instead of open makes it more difficult for people to use it to make meaningful changes. With open data, anybody can create their own reports and visualizations, possibly identifying trends that somebody else might not have seen. It would be nice if transportation agencies had some kind of grants available for projects like this, to provide funding but allow for the data to be shared openly with anybody who is interested.

Adam H.
Adam H.

I’d use the Ride app more if it didn’t use my phone’s GPS all the time, even when the app is not open.


Unfortunately, I would have to mark most of my bike rides with a thumb’s down. On average, at least once per trip, there is something that is incredibly unsafe, whether by design or other road user’s actions.


Oh great, another ride-tracking app. Nope. But pull data from the Strava API and I’ll happily use it.

Christopher Jones
Christopher Jones

Ride user here. Seeing a map being passively filled in with my commuting and errand rides has been fantastic. I’m really excited to see more folks running this.

Kiel Johnson (Go By Bike)
kiel johnson

wouldn’t it be great if bike riders could install small bluetooth device to bike that would automatically get read by readers? it could also help track bike theft. GPS for bikes doesn’t work but installing hundreds of bluetooth readers around town that could track a stolen bike might. Similiar to the “Tile” device


love this project/product. Just giving riders the tools to weigh in on their daily rides and feel like their voice is being heard is a big deal.


SW Jamieson Road and SW 5th Street are not stressful like PBOT’s portion of outer SW Vermont Street. I like the general map, though.


It will be curious to see the difference in reporting for the different ride/rider types. For a daily commute, I know which parts of my ride are uncomfortable, but I take them anyway for lack of better options (no way to get to 181st and Sandy without riding next to 45mph traffic). I’ve since gotten used to the fear, so might thumbs up my ride that has me sharing the road with barreling semis on Marine Drive, but there is no way in hell I would ever recommend a new rider to take the trip, and definitely wouldn’t want it to show green on a map.


I would use it. I don’t really use strava, its more data than I need, but this, if it helped fix trouble spots, I would totally use.


Please sell the city of Toronto on a better app than their official Toronto Cycling app.

Also, please release your app in the Amazon app store or Blackberry World so our blackberry’s can get some love (they can already natively run Android apps)

Chris Shaffer
Chris Shaffer

I’m using Ride, and one thing that isn’t entirely clear from the article is that it is automatic. Unlike Strava, I never have to turn Ride on or off. That’s great.

On the other hand, it counts my trip on the Tram to OHSU each workday as a very steep bicycle ride… :-). It is definitely improving – it used to count taxiing on the runway at PDX as an automobile trip.

Eric Leifsdad
Eric Leifsdad

Should I report the kia driver’s “nearly right hook” — phone in hand, cheating right with no signal, stopped by my yelling at her drifting toward me and my kid? It wasn’t really a near miss because it happens almost every day and I know what to look for?

What about the cut-me-off driver who didn’t let me in front to go around the utility truck blocking the bike lane (just over the crest of a hill) only to turn right just on the other side of it?

The other 5 conflicts per mile? Maybe if the GPS data could be analyzed in terms of how frequently you have to leave the bike lane?

Also, please report speed. PBOT seems to think that all bikes move at 3-4mph, judging by some of their treatment of visibility and curvature of the bike lanes at corners. (SW Multnomah, Vermont, Capitol & Terwilliger.)

Andy K
Andy K

Strava and other data collecting methods are awesome, but the leap between ride data and instant, cheap bike infrastructure is too big.

Dedicated money and a list of projects that we can comment on and contribute to is all we need.