Meet ‘Mr. Smooth’, PDOT’s new bike box spokesman

\”Stop at the line, the view will be fine?!!\”

What\’s next?
That slogan on this billboard?
http://tinyurl.com/yu8rbz

Not sure how that line got past the censors. It certainly made Greg squirm (great performance!)…

This city never ceases to amaze me.

Campy, but fun. Greg, awesome performance! Really, it\’s ok for these to be campy – if people are talking about how campy the short is, then they\’re talking about the short – maybe it\’ll even get someone to watch it that wouldn\’t have otherwise.

In any case, these are WAAAAAAY better than the PSAs I remember in the 70s.

I really hope this video sees little play.

I agree with an above poster, it was very painful to watch.

Camp is one thing. Amateurism is another.

I\’ve driven over and crossed by bike the current bike box and it doesn\’t make sense to me as a driver or a rider. I think others have noted that the timing of lights and the usual bike traffic flow there lead to rare situatiions where there is bunch up there.

(Side note: Ban the right on red totally. Fine with me. That\’s how I grew up in Nebraska. Make sure you delete the left on red on a one-way, too. Both are dinosaur allowances if you ask me)

I used to ride that intersection daily, 5 years ago or so, and it rarely presented me with a problem with traffic as I was up to speed with them at that point.

Now I ride other intersections in N/NE daily and, really, I find them much more challenging. Let\’s face it. It\’s a deathrace some days. I feel lucky I survive my commute 3 days out of 5.

So, when I see this nonsensical bit of film trying to explain a small part of the juggernaut I weave nearly daily, I just cringe.

I feel it downplays the dangers I face and ups the ante in the car/bike conflict.

Cute is fun. The roads I ride to and from work five days a week are not cute. And bilge like this threatens to make it less fun, in my opinion.

I fault this production both at the artistic and functional level. I don\’t doubt the genuine intent of all the talented folks obviously involved.

Good on ya.

But it\’s effort lost on me.

The video explained the bike box well enough, however goofy it was, but the bike box didn\’t have anything to do with what the driver was doing when he nearly hit the bike: Turning without checking over his shoulder for bikes.

seriously…this is the best they can do?

I never thought bike boxes and exlax could have the same slogan. 😉

Good to see some educational material is really getting out there for the boxes.

So long as not a cent of taxpayer money was spent on this, I think it is swell.

If we spent money on it, I would prefer that next time they pay some high schoolers to do it. There is no way it could be worse and at least we would not be pissing more money away to whichever public fund leaches produced this crap.

To be clear, I am not against spending tax money for outreach, education and the like. I just think this video is amateurish and sort of pointless.

Thanks for all the comments on the video (both pro and con), which I made with the help of PDOT.

As Jonathan mentions, the paradoxically thing about the bike box video is that it isn\’t actually targeted at bicyclists. The folks at PDOT wisely (I think) figured that bicyclists would pretty much instantly get how they\’re supposed to use the bike box, so the idea was to focus most of the messaging in the vid at motorists.

So my challenge was, with practically no budget, very little time, and no actual bike boxes to film (at that point), how to talk to motorists about why bike boxes aren\’t just another restraint on their god-given right to rocket around wherever they want. And in a way they\’d actually listen to.

To me, that meant not grinding into the minutae – in this quick-cut world, there\’s only so much info people are willing to absorb. So finding a balance between getting the core info across, but not so much eyes start to glaze over, was key. For example, we figured that if all they got was \”no right turn on red,\” we\’d have succeeded.

But to me, it also meant not lecturing, and certainly not scolding — would you sit through that? Sure, cars can be one-ton weapons when wielded by the clueless, but that\’s precisely why we need to talk to them in a way that doesn\’t instantly raise their hackles — shutting out the important info in the process, if not the reasons why all this is ultimately in their interest, if not at motorists, then as human beings.

Anyway, that\’s why the vid comes in such a cheezy tongue-in-cheek wrapper, and why it\’s less about bikes and more about cars. It\’s the \”spoonful of sugar\” theory, for what it\’s worth.

Will it work? I really have no idea, but here\’s hoping: there\’s so much info out there, any outreach like this is a Hail Mary. Everything will depend on how much it\’s passed around.

So if you\’re a biker and you liked it, email it to your car drivin\’ friends. And if you thought it was \”amateurish\” — well, hold your nose and still pass it on!

And thanks for giving it a view!

If you feel lucky to survive the bike commute 3 days out of 5 (as Donald posted above), why not ride on secondary streets and avoid primary streets? It would be better for everyone.

Donald,

Maybe it\’s you.

Matthew #21, it was always designed for online distribution only. PDOT didn\’t plan for it to be a TV spot (and if they had, it would have affected the format from the beginning).

BIKE BOX!

Although I would be the first to agree it is long, I think it is a pretty nice effort. I was entertained. Certainly goes into more explanation than my silly, with-little-thought one-hour/one night edit production on Streetfilms.

And if Matt hadn\’t spelled it out before hand, I could have predicted the reason the approach was taken was because of the constraints of having no actual bike boxes to work with. I thought that solution was creative enough, draw your own out in a parking lot.

Yes, I think the real challenge is if it is directed towards motorists, how do you get them to watch?

$2,500.00 dollars? wow.

Scott,

Glad people are still duking it out in the Bike Box. I have actually had people yell \”Bike Box!\” to me on the street in NYC. Not bad for a catch phrase I created on the spot.

Here\’s ours in case people haven\’t seen:
http://www.streetfilms.org/archives/how-to-use-a-bike-box/

i wonder if he police will be out in force to ticket…i mean educate drivers on the new bike box system?

I talked to two officers who attended the launch event, and they confirmed what I\’d been hearing – that the police have indeed been watching that intersection. But they also said that only 30% or so of the tickets they\’d written had to do with bike box abuse – in other words, and in their opinion, drivers seem to be getting it pretty quickly.

I\’m not from Wisconsin, but I sure do love me some cheese! I think the volunteer actors did an awesome job! Entertaining and informative.

Kronda (#27) — holy smokes, thank you for blessing us with that amazing Unicycle clip. I\’ll be dreaming sweetly tonight! Yowza!