Google, Specialized want to see your best your pedal-powered projects

Posted by on September 25th, 2007 at 9:19 am

Screenshot from contest website.

Google and Specialized Bicycles have teamed up to take the bike company’s long-time marketing slogan, “Innovate or Die” to an entirely new level.

The companies, along with San Francisco ad firm Goodby Silverstein & Partners, are holding a contest to see who can come up with “innovative ways to harness pedal power”. Participants are being asked to create a two-minute or less YouTube video by December 15th. The grand prize is $5,000* and the winner will announced in January.

Given Portland’s penchant for pedal power, I figured there’s gotta be someone out there that can win this. I can think of one guy in particular who would be an instant front-runner.

Brian Campbell's bike is finished!

Brian Campbell and his newly refurbished Camper Bike.
(Photo: Jonathan Maus)

For more details on the contest check out and watch this YouTube group for entries.

*Is it just me, or does a $5,000 prize seem a bit uninspiring? I figured the one of the world’s richest corporations could cough up a bit more.

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5,000 is beans for Google…especially since they are also offering $25 Million for a private moon race:
because we really need to get to the moon!