The event promotes bike commuting by encouraging companies to compete against each other to see who can get more employees riding to work.
The companies are separated into several categories and can track their progress via the event’s website. Winners are announced at a party in mid-October.
According to the BTA’s Michelle Poyourow, this year’s competition will be the biggest ever with companies from as far south as Ashland and “lots of growth” from Vancouver, Washington.
“It’s exciting to see such a diverse list of companies signed up…from the Portland Opera to the Vancouver Fire Department, everyone seems really energized this year.”
To stoke the flames, the BTA is running a radio ad during local traffic reports and Poyourow has been busy presenting Commuting Workshops to participating companies throughout the area. She’s done 15 of them so far and has many more planned. The workshops are open to the public and go over the basics of commuting including safety, laws, and route selection. Visit the BTA website for a list of upcoming workshops.
Yesterday on Swan Island, employees of Freightliner Corporation kicked off their participation in the event with a presentation by commuting expert Karen Frost and Swan Island transportation advocate Lenny Anderson.
Anderson says Freightliner has about 65 employees signed up and he’s hoping to boost that number to at least 90,
“90 would give us 5% of the total workforce, I think that’s got a nice ring to it.”
Despite intimidating route options, which Anderson says are, “fair to lousy, depending on how much you like cops, trucks and railroad tracks,” bike commuting at Freightliner is on the rise; last year they had only 48 participants in the challenge and they are currently expanding their locker room facility to encourage even more of their 1700 employees to bike to work.
So whether you’re a company of one or one-thousand, register now and join in on the fun and friendly competition.