Posted by Michael Andersen (News Editor) on January 15th, 2014 at 10:57 am
Velo Cult, the two-year-old bike shop, bar and bike-culture hub in Portland’s Hollywood neighborhood, is attracting some attention in the local repair scene for an unusual campaign announced this month: guaranteed walk-in tuneups within 24 hours, all year long.
“If you bring your bike in on any weekday we will have it done and ready to be picked up the next day at the same time,” owner Sky Boyer wrote on the shop’s website Jan. 1.
“I tell people who aren’t really into the bike world, and they’re like, oh, it’s cool,” Boyer said in an interview Wednesday about the deal, which will apply only to basic tuneups that don’t require out-of-stock parts. “And then I talk to people who are in the bike world and they’re like, how are you doing that?”
According to Boyer, the shop is doing it by leveraging the unusual characteristics of a business that also happens to have 10,000 square feet of operating space and 12 hours of staff time each day.
“Square footage for mechanic stations, repair stations, long hours, we just happen to have all the ingredients for it,” Boyer said. “We could get 60 repairs a day or 10 repairs a day. We’re not really sure.”
Boyer said he’ll “probably be tripling my mechanic staff in the next three months,” including a roster of people he can call up to help when there’s a surge in demand for basic repairs.
“I could imagine we’re going to have 100, 150 bikes stored in here at a time,” he said. “If I have to work all night and then do time and a half with my employees, we’re all willing to do that. We’ve had that conversation.”