Posted by Jonathan Maus (Publisher/Editor) on February 7th, 2013 at 1:35 pm
(Photo: Pete Souza/White House)
If you’ve been biking for a few years, chances are you have something in your closet from national outdoor retailer REI. Now the CEO of that company, Sally Jewell has been picked by President Obama to be Secretary of the Interior. With that job comes the rather large responsibility of managing our public lands — many acres of which include (or should include) bicycle access.
Not surprisingly, people who care about the outdoors and about bicycling are thrilled at Jewell’s nomination. REI is a company that has built a solid reputation for not only their commitment to selling bicycles and bike products (not to mention their highly regarded Novara brand), but they are also good partners in the communities they operate in. They regularly donate to bike-related non-profits and they host bike events and clinics at their stores. For many people, the local REI is also the local bike shop.
In announcing the pick, President Obama said Jewell is the perfect person to moderate the debate about how to balance outdoor recreation and conservation with “creating jobs” and economic development:
“She knows the link between conservation and good jobs. She knows that there’s no contradiction between being good stewards of the land and our economic progress; that in fact, those two things need to go hand in hand. She has shown that a company with more than $1 billion in sales can do the right thing for our planet.”
I asked (via email) a few national bike leaders for their reactions to the news…
Andy Clarke, President, League of American Bicyclists:
“We’re excited about the appointment – everything about REI and the company she has presided over suggests that she will perfectly blend and balance the recreation, preservation and stewardship elements of the Interior position. Our nation’s public lands are a treasure to be preserved and enjoyed, and of course we believe that enjoying them from the saddle of a bicycle is by far the best way, and the most effective way to engender a culture of stewardship in all generations.”
Tim Blumenthal, President, Bikes Belong Coalition:
“Sally Jewell is a great pick… As the CEO of REI, she’s done an excellent of blending and balancing recreation and conservation interests. REI has been an exceptional supporter of a wide variety of projects and organizations that preserve public land while encouraging outdoor recreation and stewardship. REI has been a constructive bridge between different groups. She understands mountain biking, the importance of easy bike routes for people of all ages, and the value of the recreation tourism economy. Her experience and outlook should help improve bicycling on public land. This will benefit bicycling and the bike industry.
The Department of Interior manages 500 million acres — about one-fifth of the land in the United States — and offers abundant bicycling opportunities, both on pavement and on dirt roads and trails. We hope to work with Sally and her team (and our time-tested partner, IMBA) to improve bicycling on public land, particularly by making it easier and more appealing for families and children to bike in national parks, national recreation areas, and on BLM land. That’s what we’re doing in cities through our Green Lane Project*, and that’s what we hope to assist on public land, coast to coast.”
[*Note that just last month REI donated $100,000 to Bikes Belong's Green Lane Project.]
Jay Graves, State Parks Commissioner, Cycle Oregon board member
“From what I have read and heard I’m very excited about Ms. Jewell.
Cycle Oregon has been lobbying National Parks for years to get Crater Lake closed for a half day so we could have a safe ride there last year. I upped the conversation in my meeting with Senator Wyden saying I’d like to see every National Park closed to auto traffic for a half day each year in celebration of Active Transportation. He loved the tie-in to healthy lifestyles and with his senior position now as chair of Committee on Energy and Natural Resources he’s in a position to follow up on that — especially if Sally Jewell was heading things up!”
Sounds like we can expect great things from a Secretary Jewell. Time will tell how she manages the balancing act, because as we all know, the Department of Interior isn’t all about recreation. They also manage permits for oil and gas companies, and Jewell just so happens to be a former Exxon/Mobil employee. For more on her background and the outlook for cycling under her tenure, read today’s coverage from Streetsblog DC and Bicycle Retailer & Industry News.