Posted by Jonathan Maus ( Publisher/Editor ) on November 25th, 2009 at 11:42 am
Max, a.k.a. the “Yule Dispatcher”, says the idea came to him last year as he pedaled home from the lot with a tree stuffed into his messenger bag. “I rode it home, and rather than the occasional rude honk or swerving or bad mojo I get from drivers, people were honking and cheering me.”
Max told us he has fond family memories of being huddled around a tree on Christmas eve. “It wasn’t just about religion or beliefs, it was about coming together, it was about everybody being loved and seen as important.”
To make his business even more important, Max will donate 10% of each order to charity. The couriers, a.k.a. “Riders of Yule” can choose whichever organization they want as the beneficiary.
Max says he’s not sure how the business will turn out this year (he hasn’t quit his day job or anything), but he enjoys doing “good things” with his time. “I love riding my bike, I love what it says about progress and sustainability, and I also love Christmas trees. Why not bring them together?”
Visit TreesByBike.com to order your tree and help spread two-wheeled holiday cheer this season.