Posted by Jonathan Maus (Publisher/Editor) on January 14th, 2009 at 10:47 am
Roger Mallette of Retro Image Apparel is wasting no time establishing his business in Portland. Mallette, who just moved his headquarters to Southeast Portland in December, inked a deal yesterday to design and sell a Lucky Labrador Brewing Company bike jersey.
The jersey is the first in what Mallette hopes will be a large line of microbrew-themed jerseys. He’s created a subsidiary company, Microbrew Jerseys, that will be spun off from his well-known Retro Image Apparel brand.
Mallette stopped by BikePortland HQ yesterday to give us the first peek at his design for the new Lucky Lab jersey. Here’s the back of the men’s version:
And the front of the women’s version (back side will have helmeted pooch just like above):
The jerseys will be unveiled on February 15th at the Worst Day of the Year Ride, which starts at Lucky Lab’s SE Hawthorne location. Mallette also plans to sell the Lucky Lab jersey through his major national distributors like Quality Bicycle Products and through catalog publisher VeloGear. The jersey will also be sold to international distributors in Japan and Germany.