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Local apparel company inks deal to sell Lucky Lab jersey

Posted by on January 14th, 2009 at 10:47 am

Roger Mallette of Retro Image Apparel is wasting no time establishing his business in Portland. Mallette, who just moved his headquarters to Southeast Portland in December, inked a deal yesterday to design and sell a Lucky Labrador Brewing Company bike jersey.

The jersey is the first in what Mallette hopes will be a large line of microbrew-themed jerseys. He’s created a subsidiary company, Microbrew Jerseys, that will be spun off from his well-known Retro Image Apparel brand.

Mallette stopped by BikePortland HQ yesterday to give us the first peek at his design for the new Lucky Lab jersey. Here’s the back of the men’s version:

And the front of the women’s version (back side will have helmeted pooch just like above):

The jerseys will be unveiled on February 15th at the Worst Day of the Year Ride, which starts at Lucky Lab’s SE Hawthorne location. Mallette also plans to sell the Lucky Lab jersey through his major national distributors like Quality Bicycle Products and through catalog publisher VeloGear. The jersey will also be sold to international distributors in Japan and Germany.

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  • mmann January 14, 2009 at 11:47 am

    Nice! When I saw the lab-in-a-helmet design for the Tour de Lab, I thought it would look good on a jersey. I like the large barley silhouettes; are those barley stalks around the sleeves as well?

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  • Ayleen January 14, 2009 at 12:24 pm

    We were really excited to work with Lucky Lab on these jerseys by passing on the Tour de Lab log with the helmeted dog. I look forward to seeing these all over town!

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  • Steve January 14, 2009 at 1:29 pm

    Those look great but how about some MTB styles?

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  • jacob January 14, 2009 at 2:53 pm

    “a subsidiary company, Microbrew Jerseys”

    Only in Portland 😀

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  • GE January 14, 2009 at 3:21 pm

    ummmm – what’s up with the women’s jersey? Why no helmet on the lab? No way I can buy that for my girl friend and live in peace – c’mon guys title 9 was years ago – heard of Kristin Armstrong, recent Olympic gold medalist? Her palmares make the other Armstrong look like a club rider. I’m certain the designers will correct the ruff draft before this dog bites.

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  • GE January 14, 2009 at 3:23 pm

    PS – otherwise sweet looking jersey for the men

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  • metal cowboy January 14, 2009 at 4:06 pm

    GE – The women’s will have the helmet dog on the other side – according to the type under the caption in this post.

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  • Jonathan Maus (Editor) January 14, 2009 at 4:11 pm

    thanks Joe.. yes it will. i’ve added that to the story so it’s more clear.

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  • Darren January 15, 2009 at 6:30 am

    Who cares if a dog wears a helmet. I’m more concerned they ride fixed 🙂

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  • Kt January 15, 2009 at 9:01 am

    I like the overall design, but the green and the yellow just don’t work for me.

    Maybe it would look better with blue and yellow.

    I’m just sayin’.

    🙂 The lab looks like mine, but I’d never get him to wear a helmet! 🙂

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  • E January 15, 2009 at 10:08 am

    Love it!
    Too bad I hate paying money to wear advertising. 🙁 If I ever rode out of state it might be cool…

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