Hillsboro-based apparel retailer TeamEstrogen.com closes doors after 18 years
Team Estrogen Inc., an online cycling apparel retailer based in Hillsboro, is closing its doors after 18 years in business.
TeamEstrogen.com co-founder Susan Otcenas told Bicycle Retailer & Industry News last week that price competition and the changing behaviors of customers led to the decision to call it quits. Here’s more from BR&IN:
“We were never about price and discounts, and the world has changed. There’s a fundamental tension between the kind of hands-on customer service and high-quality staff we’ve always had and the customer demand for lower prices and free shipping,” Otcenas said. “The consumer has spoken that they value those things, and I totally understand it, but as a small company, it’s hard to compete in that space if that’s the main focus. It’s a race to the bottom, and we’re choosing not to go down that road.”