susan otcenas

Hillsboro-based apparel retailer TeamEstrogen.com closes doors after 18 years

by on September 20th, 2016 at 10:51 am

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Team Estrogen Inc., an online cycling apparel retailer based in Hillsboro, is closing its doors after 18 years in business.

TeamEstrogen.com co-founder Susan Otcenas told Bicycle Retailer & Industry News last week that price competition and the changing behaviors of customers led to the decision to call it quits. Here’s more from BR&IN:

“We were never about price and discounts, and the world has changed. There’s a fundamental tension between the kind of hands-on customer service and high-quality staff we’ve always had and the customer demand for lower prices and free shipping,” Otcenas said. “The consumer has spoken that they value those things, and I totally understand it, but as a small company, it’s hard to compete in that space if that’s the main focus. It’s a race to the bottom, and we’re choosing not to go down that road.”

[Read more…]

Will bike economy coast through recession?

by on December 10th, 2008 at 12:01 pm

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Trek CEO John Burke says Trek
sales are up…so far.
(Photos © J Maus)

The mountain of bad economic news in this country seems to get steeper with each passing day. But amid the slowdown, there are some signs that bike-related industries are still rolling along with ease, at least for now.

Signs from the local, national and global bike industry indicators are mixed. In this story, we take a look at some of those signs and ask several industry players how things are going.

Bike Europe, a trade magazine that covers the bike business on the other side of the pond, reported last week on Taiwan’s export numbers. Overall, their exports are down 5.5 percent over last year, but bicycles are one of only two “industry sectors” that are up (the other is pharmaceuticals).[Read more…]