Hillsboro-based apparel retailer TeamEstrogen.com closes doors after 18 years

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Team Estrogen Inc., an online cycling apparel retailer based in Hillsboro, is closing its doors after 18 years in business.

TeamEstrogen.com co-founder Susan Otcenas told Bicycle Retailer & Industry News last week that price competition and the changing behaviors of customers led to the decision to call it quits. Here’s more from BR&IN:

“We were never about price and discounts, and the world has changed. There’s a fundamental tension between the kind of hands-on customer service and high-quality staff we’ve always had and the customer demand for lower prices and free shipping,” Otcenas said. “The consumer has spoken that they value those things, and I totally understand it, but as a small company, it’s hard to compete in that space if that’s the main focus. It’s a race to the bottom, and we’re choosing not to go down that road.”

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