Disclaimer: This post is about my brother.
For a movement to succeed there must be an advocacy infrastructure in place that newcomers can plug into; something that anyone with a passion and an idea can hitch themselves to and get pulled along until they become strong enough to roll on their own.
For the bicycle movement, that infrastructure has been built over the last century by the League of American Bicyclists. Since 2000, their annual National Bike Summit has introduced hundreds (thousands?) of newbies to the wonderful world of bike advocacy.
This year Joel Maus was one of them.