A lot of energy gets used up on safety education in the bike advocacy world. And most of it is focused on the wrong people.
After two bicycle riders died in the “Platinum” level bicycle-friendly city Fort Collins, Colorado in 2015, the main bike advocacy group held a town hall. Because both victims were riding legally and safety when hit, many people asked, “What are we doing to educate people who drive?”
That outcry led to a lightbulb moment for Jamie Gaskill-Fox, the woman who runs the Bicycle Ambassador program at the City of Fort Collins. The city was already teaching a bike safety class, but it wasn’t well attended. After that meeting, Gaskill-Fox and her colleague Scott Sampl decided to re-brand the class.
They called it the Bicycle Friendly Driver class. The number of people took the class tripled in just one year.