Like a phoenix from the ashes of forest fires that caused the cancellation of last year’s ride, Cycle Oregon announced their 2018 season to much fanfare in front of hundreds of fans at the Portland Art Museum tonight.
Before the meat of the presentation began, Executive Director Steve Schulz addressed the controversy around last year’s abrupt cancellation. Schulz humbly and fully apologized. “We learned we can always make improvements on how we do things and how we say things,” he said.
Then, as he appeared to choke up with emotion, he thanked the Cycle Oregon community for their support. Last year alone, in large part through riders who opted to donate $500 (half) of their entry fee, over $128,000 was donated to the Cycle Oregon Fund. “The money went back to those communities who suffered — not just from Cycle Oregon not being there, but from an entire season of wildfires.” “It reinforced to us,” he continued, “That you care about your fellow riders, you care about this state, you care about the communities, you care that we can continue to explore this state every year from the seat of a bicycle. This is your brand; and this brand is strong.”