From e-bikes to recumbents, Portland’s niche bike shops find success

Coventry Cycle Works-1

Coventry Cycles has found a comfortable
niche with recumbents.
(Photos © J. Maus/BikePortland)

With (at least) 69 bike shops in Portland — that’s one for every two square miles, in case you’re keeping track — we’re often asked how they can all survive. The bike shop business isn’t easy; but one way to stand out in the crowd and be successful is to find a niche (or create a new one) and then develop it into a healthy market. Several Portland bike shop owners have done precisely that. And they’ve done it well.

Powered by high-touch marketing and nurtured by Portland’s seemingly bottomless love of interesting bikes, a handful of small-scale entrepreneurs have taken big risks on bike shops that fit both their personal passions and market niches that bigger companies either couldn’t serve or didn’t even know existed.

Here’s a quick take on each of three specialized Portland bike shops whose bets are paying off.

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