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Industry Ticker: Portland distributor Cyclone Bicycle Supply inks exclusive deal with Cinelli

Posted by on November 14th, 2016 at 3:30 pm

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A storied name in the cycling world now has a local home. Portland-based bicycle parts and accessory distributor Cyclone Bicycle Supply announced today that they’re the exclusive distributor of Cinelli USA.

For more, check out the press release below:

Cyclone Bicycle Partners with Cinelli US to Become Exclusive Distributor

PORTLAND, OR.—August 15, 2016 — Cyclone Bicycle has partnered with Cinelli to manage the exclusive distribution for Cinelli USA.

As one of the first Italian brands with a US presence, Cinelli has enjoyed a strong presence in the US market with handlebars, tapes, and the iconic Laser and Supercorsa bike models. “The recent growth of the urban market and Cinelli’s position in the fixed gear scene has grown significantly, thanks to our collaboration with BTI,” said Fabrizio Aghito, Vice President of Cinelli’s parent company, Gruppo SRL.

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“As we enter 2017, we wanted to focus on expanding market penetration and improve service to both dealers and consumers,” Aghito said. “This partnership with Cyclone will create a new and expanded distribution hub, increasing coverage in every market in the Americas.”

With warehouses on both coasts, Cyclone Bicycle Supply is positioned to offer expanded geographic coverage with faster delivery times. The company will stock the entire Cinelli product line, with an emphasis on complete bikes and framesets, including the brand’s high-end race bikes.

“Cyclone is uniquely positioned to provide superior distribution for Cinelli. This is a win-win for both companies,” said Erik Deeter, Cyclone Bicycle CEO. “We’re fired up about this partnership and have put together an expanded rep force who are passionate about the Cinelli brand.”

“We’re excited about forming a close relationship with a manufacturer with such an esteemed pedigree,” said Üma Kleppinger, Cyclone Brand Manager. “Cinelli is a bicycle history-lover’s brand. There is an incredible product array that US consumers are unaware of, so we’ll be providing marketing support through strategic consumer campaigns and dealer education to elevate brand awareness.”

Cyclone will have limited availability of bikes and frames around Thanksgiving, with complete inventory arriving around Christmas. Pricing and dealer programs will be released soon.

Last year Cyclone expanded to the east coast via an acquisition. The company currently services over 3,000 bicycle dealers across the country.

— Jonathan Maus, (503) 706-8804 – jonathan@bikeportland.org

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Pedal PT
Member

Very cool news- Great to get more Cinelli in PDX!

Dave
Guest
Dave

Interesting, two good ones together!

Glen
Guest
Glen

Does this mean that BTI lost Cinelli? Or are they working together? BTI, btw, while located in another state, is owned by an Oregonian

Spiffy
Subscriber

never heard of either of these brands…

one looks like a general supplier (I’m not a bike store) and the other has niche racing gear (I ride a city bike)… so no wonder they’re unfamiliar…

Lester Burnham
Guest
Lester Burnham

Most people really into bikes have at least heard of Cinelli. It’s a pretty old brand.

Mike Roaher
Guest
Mike Roaher

Ah yes, Cinelli. Made for people who think a good looking frame is all you need. All the fixie bros will have to throw out their leaders and get marginally better single speeds for 2x and 3x the cost.

Steve
Guest
Steve

Ah yes, the good ole internet phenomenon of being critical of other cyclists because of a brand they prefer. Real classy, Mike.

John Doe
Guest
John Doe

Good to know that any comments that are at all negative, are promptly deleted. Is this one of those moments where you’d call yourself a blogger? Because those kinds of actions, are sure as shit not journalism.

I will never read your blog again, as the comment I made hours ago, was deleted. It wasn’t offensive, contained no swears, but yet again, as times passed have already proven, this is a biased, and over regulated source for “news”.

I’ve been commenting on bikeportland for the last three years, and only a handful of my comments pass your moderation.

I knew this was going downhill when you begged for money. Good luck in the future, you’ll need it for your job interviews.

MR
Guest
MR

News? I’d hope nobody thought of this site as “news” or journalism. It’s the opinions of one guy on stuff he likes, a blog, not news. I’d go into a rant on how blogs are not legitimate news sources but then I’d probably be blocked…I may be already..

Steve
Guest
Steve

I’m not sure what your definition of a “city bike” is, but Cinelli’s Gazzetta della Strada and Hobootleg look like a couple of pretty dang fine commuter/touring bikes to me.

Spiffy
Subscriber

they look cool, but they’ don’t look like city vehicles…

Steve
Guest
Steve

I don’t know what you’re talking about. In your original post you make generalizations like “niche racing gear”, when in fact all it takes is 3 more seconds on the site to see there’s more to the story. What exactly is a “city bike”, or “city vehicle” now? Cinelli has a couple very capable commuters that when you pedal they go forward, and you can carry your stuff on them. You couldn’t be any more vague.

Champs
Guest
Champs

The articles here and on BRAIN were literally one after the other. How long has this been under embargo?

Champs
Guest
Champs

*one after the other in my feed reader

Lance
Guest
Lance

Oh man. Cinelli’s used to be kind of pricey, but now that Cyclone has them I bet they will be very affordable on Amazon. Looking forward to that!