Esplanade closure begins February 1st

City now issues anti-dooring window decals to taxi, Uber, and Lyft operators

Posted by on March 17th, 2016 at 3:51 pm

(Photo: PBOT)

The latest front in the City of Portland’s ongoing war against traffic injuries and deaths is the windshields of taxis and other for-hire vehicles.

The Bureau of Transportation just unveiled a new window decal they’ve begun to issue through their Private For-Hire Program. That program regulates all permitted taxi and other transportation network company (TNC) operators like Uber and Lyft.


The decals, which operators are not legally mandated to display, say “Look Before You Open” and they include a symbol of a bike rider and a car with a clever exclamation point on the car’s door. The decal’s orange color fits with PBOT’s Vision Zero branding effort which this new initiative is part of. Here’s more from the city’s Private-For-Hire program manager: “Portland’s Vision Zero initiative should be everyone’s initiative and the private for hire industry is no exception. At the regulatory division we are doing our part by providing free decals and education regarding Vision Zero. We will encourage our industry partners to join us, and together we will work to achieve our established goals, one vehicle at a time.”

Back in November we reported that the city is also requiring taxi and TNC operators to take special vision zero training.

For more on PBOT’s vision zero efforts, browse our past coverage.

— Jonathan Maus, (503) 706-8804 –

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  • Adam H.
    Adam H. March 17, 2016 at 3:57 pm

    This is a great idea! What next steps to we need to take to get this legally mandated?

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  • caesar March 17, 2016 at 4:44 pm

    Find a legislator to sponsor a bill. Adam, you’re always the first one to respond here – you gotta know some people in Salem, right?

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  • J_R March 17, 2016 at 5:10 pm

    Why bother?

    Based on the decision by the Linn County DA, motorists need not look at anything outside when operating a motor vehicle.

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  • Rob Chapman March 17, 2016 at 6:44 pm

    Where can I pick a couple of these up for my work vehicle?

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  • Andy K March 17, 2016 at 9:10 pm

    Cool, they read my tweet from September!

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  • B. Carfree March 17, 2016 at 10:22 pm

    How about we stop putting bike lanes in the door zone and maybe teach people how to ride (not in the door zone).

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  • mran1984 March 17, 2016 at 11:14 pm

    Yea! Stickers and green paint together. These two will be bonded forever as they spread their blanket of security around everyone. I will commute in a safe world from this moment forward.

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  • K'Tesh March 17, 2016 at 11:44 pm

    I wish that China would learn a thing or two about bike lanes and sidewalks… which as is, might as well be know as “FREE PARKING” 🙁

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  • RH March 18, 2016 at 10:31 am

    Is ‘dooring’ happening a lot in Lyft/Uber? I see a lot of drivers holding the gps in their hand versus having it mounted on the window. That seems like a bigger issue than dooring.

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    • Sio March 18, 2016 at 3:45 pm

      It’s not stated in the article but I think the issue may be more with passengers than the operators. I would *HOPE* a professional wouldn’t just be flinging their doors like monkeys flinging poo.

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  • Hebo March 18, 2016 at 12:22 pm

    These should be in rental cars, too – along with a reminder to watch for bikes when driving.

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  • GlowBoy March 18, 2016 at 3:25 pm

    I haven’t been doored (or near-doored) by an Uber, but a couple weeks ago I had one pull out and almost hit me as I was riding by, after picking up a fare. It was pretty clear the driver never checked his mirror. This was on a quiet suburban side street in Hopkins, MN.

    I suspect this is a more common – or at least serious – scenario involving Ubers than dooring is. The “LOOK!” message would be the same for either type of incident.

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    • John Lascurettes March 20, 2016 at 2:23 pm

      Had a flip side of that happen on the North Park blocks in Portland. It’s a one way street so I’m allowed to operate on the left side of the street — which is exactly what I was doing when a car in front of me started slowing down. With no blinker, it usually means they are headed toward making an unannounced right turn. Instead, it was an unannounced dart to the left curb to pick up a fair.

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  • John Lascurettes March 20, 2016 at 2:24 pm

    “Fare” not “fair”

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