Industry Ticker: New Showers Pass kids jacket comes with big BTA donation

Posted by on August 21st, 2015 at 9:27 am

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Images by Showers Pass

Portland-based Showers Pass continues to expand their offerings. While they’ve recently broken into the glove, baselayer, device cover and sock market, their latest returns to the company’s roots: rain jackets. They’ve just announced a new children’s version of their popular coat called the “Little Crossover.” It’s just like the one you own, except with a special fit and design tweaks for the wee ones. And to sweeten the deal a bit more Showers Pass is donating 7 percent of the jacket’s sales to the Bicycle Transportation Alliance (BTA) to support their work on Safe Routes to Schools.

Check out another photo and the full company press release below…

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SHOWERS PASS INTRODUCES JACKETS FOR CHILDREN, DONATING 7% OF SALES TO THE BICYCLE TRANSPORTATION ALLIANCE

Showers Pass Brings Advanced Technology, Fit and Design from their Adult Line to New Children’s Line

Portland, OR – DATE – Showers Pass – www.showerspass.com – introduces a line of children’s jackets, with proceeds of each sale going directly to Bicycle Transportation Alliance work with Safe Routes to Schools.

Showers Pass now brings the advanced technology, visibility, fit and design from their adult line to the children’s category to further their mission to normalize cycling as a safe form of transportation.

From the bike to the playground, the Little Crossover Rain Jacket keeps children comfortable, dry and visible from all angles. Made with fully seam taped ArtexTM Hardshell 2.5-layer waterproof-breathable fabric for reliable weather protection, the jacket is lightweight with a fit great for layering. In addition, 360o of 3M reflective trim makes the jacket visible to motorists in low light conditions.

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“We are excited to launch a new line of high quality waterproof jackets for Children with 7% of the sales supporting of the Bicycle Transportation Alliance and their work with Safe Routes to Schools.” Says Showers Pass Marketing Director, Stephanie Leikas-Homolya. “Now in a very cute children’s fit, we have designed the Little Crossover Rain Jacket with the same quality and safety features found in our Adult jackets. Showers Pass has been a longtime supporter of the Bicycle Transportation Alliance and the great work they do educating the next generation of cyclist in Oregon.”

“The BTA is grateful for the support from Showers Pass to our Safe Routes to School education programs. We have worked hard to make our programs the best in the country with our comprehensive​ safety ​training for ​students, teachers and families.” States Rob Sadowsky, Executive Director, Bicycle Transportation Alliance. Furthermore, “The BTA works with local, statewide and national Safe Routes to School partners, to ensure we are designing the best education programs to meet the needs of our communities. We love the Showers Pass team and their mission to get more people on bikes. Showers Pass’ commitment to better biking has been invaluable, and we look forward to continuing this strong partnership for years to come.”

Little Crossover Rain Jacket Features:

· Fully seam taped ArtexTM Hardshell 2.5-layer waterproof-breathable fabric

· 360 degrees of 3M reflective trim for high visibility

· Elastic sides help the hood stay in place

· Adjustable drawcord at hem with bike friendly dropped tail

· Adjustable Velcro cuffs

· 2 hand warmer pockets

· Relaxed children’s fit

· Available in 4 Colors: Fuchsia, Powder Blue, Rust, and Chili Pepper Red

· Available in sizes XS-LG to fit children between the ages of 4 and 11.

· Retail: $69

Jacket is now available for purchase here:

https://www.showerspass.com/product-category/jackets-1

— More local bike industry news in the Ticker archives.

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pat lowell
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pat lowell

I wish they would put hoods on their adult jackets!

Spiffy
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Spiffy

sad they they separate them into boys and girls with the only difference being the color… I thought we’d moved beyond that…

TonyT
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Tony T

It’s just so freakin’ unnecessary. My 5 year old son almost always prefers purple and pink. They can make a variety of colors without instructing us about which gender is supposed to wear what.

Mark
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Mark

My daughter hates pink. So yeah, it’s odd that a progressive company would genders split.

Heather
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Heather

well isn’t this adorable.

Librarian
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Librarian

Ha, I read the headline as “if you make a big donation to BTA, you can get a jacket.” Maybe there’s another opportunity for a tie-in. 🙂

Beth
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I’m scratching my head at the thought of spending 70 bucks on a jacket for a child who is growing ike a weed. Goodwill, anyone?