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Widmer Brothers Brewing will give away 100 bikes for ‘100 Days of Hefe’

Posted by on May 28th, 2015 at 9:14 am

Widmer’s commemorative bike designed in the spirit of their flagship Hefe beer.

Portland-based Widmer Brothers Brewing has long been a bicycling believer. Now they plan to celebrate their most popular beer by giving away 100 bicycles in 100 days starting with a kickoff event tonight in southwest Portland.

Widmer will raffle off a custom-designed singlespeed “city cruiser” (above) at each event as a benefit for the Bicycle Transportation Alliance. Widmer says their goal is to raise at least $100 per event and donate a total of $10,000 to the BTA by the end of the summer.

According to Widmer, the bike was custom made by Retrospec Bicycles. It is based on their “Mantra” model and comes with a fixed/free flip-flop rear hub.

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Widmer’s “100 Days of Hefe” will stop at pubs and events throughout the Portland region where brewery staff and company founders Kurt and Rob Widmer will be on hand to share pints with their fans.

In a statement, Rob Widmer said they decided to partner with the BTA because, “It’s a cause we have supported for a long time.” Widmer also added that, “I bike to work almost every day, and really admire the work the BTA does to encourage safe and accessible cycling in Oregon. We think this is a great way to promote Hefe, the BTA, and cycling in Portland.”

100 Days of Hefe kicks off tonight at 3:00 pm at Dublin Pub (6821 SW Beaverton-Hillsdale Hwy), the birthplace of Hefe beer in 1986.

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  • Mindful Cyclist May 28, 2015 at 9:29 am

    That’s bright!!

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  • Spiffy May 28, 2015 at 9:46 am

    for the complete list of pubs they’ll be at:

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  • has brakes May 28, 2015 at 10:09 am

    It sure would be nice to see these bikes with two brakes!!!!

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    • davemess May 28, 2015 at 5:05 pm

      Meh, most of your stopping power comes from the front brake.

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      • has brakes May 28, 2015 at 5:13 pm

        that is not the least bit true. but hey if Sheldon brown says so…

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        • Alan 1.0 May 28, 2015 at 10:16 pm
        • Tait May 29, 2015 at 2:50 am

          The front brakes are the ones that wear out first on a car, too, if that’s any more convincing.

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        • davemess May 29, 2015 at 10:32 am

          How is it not true?
          You can feel it just on your bike. Which one makes you stop faster/harder?

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        • hotrodder May 29, 2015 at 11:10 am

          Next time you perchance to see a sportbike on the road (Ducati, Ninja, et al) take a gander at where they’ve put most of the brakes. You’ll see two huge discs on the front, and a small single disc on the rear. Physics don’t lie.

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  • Rob May 28, 2015 at 10:28 am

    That’s cool…

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  • Chris I May 28, 2015 at 10:34 am

    No rear brake.

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  • Tom Hardy May 28, 2015 at 11:21 am

    No place for a hanger either.

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  • Scott H May 28, 2015 at 11:43 am

    If they’re trying to raise money for the BTA, why are half of the raffles in places that are hard to get to by bike or don’t have any bike parking? Some of them are at pubs I wouldn’t dare to bike near.

    Are they really expecting much of a turn out with a list of venues like that?

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    • rain panther May 28, 2015 at 12:56 pm

      There are over 100 pubs on that list, spread out across loads of neighborhoods. I think those raffles will likely get some response and raise some money even if some happen to be in locations that you or I may not personally frequent.

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    • rick May 28, 2015 at 1:00 pm

      Nearby New Season’s grocery store and the Western pet supply have bike parking.

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  • rick May 28, 2015 at 12:59 pm

    in Raleigh Hills? nice

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  • Ward May 28, 2015 at 4:25 pm

    A single-speed bike with no rear brake? Is Widmer trying to kill 100 hipsters?

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  • stace May 28, 2015 at 5:54 pm

    It would be great if they had a map of the locations or at least the addresses- I don’t know where a lot of these places are and I don’t want to look up 100 places to find what is nearest to me.

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  • Adam H. May 29, 2015 at 12:20 am

    Fixies are still a thing?

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    • Chris May 29, 2015 at 10:40 am


      They are a necessary part of any enthusiasts fleet of bicycles…they are super fun to ride when you get accustomed to them, and they are great for fitness. Plus, they are low maintenance and can keep people on bikes who would otherwise stop riding as soon as their chain starts skipping between gears. However, if there is a free-hub, there needs to be a rear brake!

      That said, I did crash mine yesterday on a trail ride because I didn’t want to chop a 3-foot snake in half. Getting air on a fixed-gear road bike is a special kind of terror…the rear end of the bike swings back and forth with the pedal strokes. The snake didn’t even budge as I landed [crashed] right next to it. Nature +1, Chris 0.

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      • Alan 1.0 May 29, 2015 at 11:56 am

        It doesn’t necessarily need to be a rear brake, it just has to “enable the operator of the bicycle to stop the bicycle within 15 feet from a speed of 10 miles per hour on dry, level, clean pavement.” (ORS 815.280 2a) Fred Flintstone style brakes don’t count even if they can do that.

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  • Clark in Vancouver May 30, 2015 at 9:43 am

    What? No beer holder?

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  • Couch Bike Dude May 30, 2015 at 8:51 pm

    OMG, 100 Free bikes and you gentlemen are bickering about the efficacy of a front brake on a fixie…

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