postcard campaign from 15 years ago.
There’s nothing new under the sun, but effective political tactics have a way of staying effective.
That’s what reader and legendary bike advocate Phil Goff observed this week in a comment beneath Tuesday’s post about a series of postcard campaigns by activist group Bike Loud PDX:
This is exactly what I did 15-16 years ago to create the political pressure to bring in funding for the Morrison Bridge sidepath project. On two occasions, I had 300-400 signed postcards mailed to Multnomah County Chair Bev Stein (to get the County’s attention) and then 6 mo later to Metro Council chair Rod Monroe during the MTIP process. In the age of e-mail, Twitter and FB, a simple postcard campaign can pack a lot of punch. Its great to hear that advocates are reviving the tactic for other projects. Good luck BikeLoudPDX!
If you’ve never heard the story of Goff’s 12-year campaign to turn what was a temporary construction detour into a permanent, comfortable route over the Morrison between the heart of downtown and the central eastside, you can read Goff’s account of it in this 2010 guest post. It’s a great rainy-week reminder that if you keep at it, the sun always breaks through the clouds eventually.
— Barring any breaking news, Jonathan and I are signing off for the weekend. Thanks for another great week of comments — all 900 or so of them!
Michael Andersen was news editor of BikePortland.org from 2013 to 2016 and still pops up occasionally.