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Helmet company Nutcase announces big plans for Europe

Posted by on March 18th, 2013 at 12:03 pm

Nutcase founders Miriam Berman (L)
and Michael Morrow. (Photo: Nutcase)

Portland-based helmet company Nutcase Inc., has announced major plans to extend their brand into Europe. The company, launched in 2006 by graphic designers Michael Morrow (formerly Nike’s Global Creative Director) and Miriam Berman, has gained a strong foothold in the U.S. market with their urban-focused bike helmets.

In a statement released today, Nutcase said they’re partnering with outdoor sport distributors, “covering all major European markets.”

“The Nutcase brand has had a love affair with European customers for over five years now, and our romance with Europe is only just beginning,” says Morrow.

Nutcase has also announced the launch of their next generation of helmets and is hinting at a “more comprehensive apparel and accessories product line.” Their new Gen3 Street Sport helmet due out this summer will have new graphic designs and product features like their magnetic chinstrap buckle.

The European distribution and apparel announcements mark a major expansion for Nutcase into, “a year round, multi-dimensional consumer lifestyle brand.”

Morrow puts it this way: “We are on a mission to create the most inspiring urban mobility brand in the world.”

In other Nutcase news, be sure to check out their helmet design contest being held in conjunction with this weekend’s PDX Bicycle Show. There are categories for children and adults, you can submit your designs online, and the best design takes home $300.

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Hart Noecker
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Watch out Europe, America’s helmet obsession is coming your way.

Rob Anderson
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Rob Anderson

kudos on shifting the comment focus from the story on the expansion of a supportive local company to your anti-helmet crusade.

A
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A

Best clasp ever.

Andrew K
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Andrew K

cool. I love my nutcase helmut. The more use it gets the prettier it becomes 🙂

Rob
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Rob

Whatever came of the poor safety ratings that these helmets were receiving?

pixelgate
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pixelgate

They don’t wear helmets in Europe. Only America is still into helmets, religion, and other things that provide illusions of protection.

Paul Smith
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Can’t speak for Europe, but I see that Australian bike company sells a huge range of Nutcase. And, eh hem, did you all totally miss that they’re putting out apparel? I’m curious what they do in that arena, given their unique take on helmets.

dwainedibbly
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dwainedibbly

Unless something has drastically changed in Europe, I don’t see this being a great business decision. A better move might have been to branch out into a different line of products rather than helmets. Nutcase’s brand is all about irreverence. It seems to me that there might be some room for some of that in fenders, lights, etc. Example: How about fenders to match the crazy design on your helmet? (Can I trademark or copyright that idea now?) That might help sell helmets in Europe. “Might”.

Todd Boulanger
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Todd Boulanger

Nutcase – please, Hands off The Dutch!

rob
Guest
rob

Hi there,

just cruising here ,
helmet wear is high in my remote part of south of France,
even elderly roadies wear them,
city riding is helmetless for most.
don’t all cycling helmets go threw this:
http://vimeo.com/55624399 ?

Cheers

Good riding

Erik Sandblom
Guest

Why don’t they sell their helmets to motorists? Huge market opportunity. I’m only half joking. Motorists spend way more time in hospital due to head injury than cyclists do, and Australian researchers have come up with a design that they say is much more effective than padding the inside of the car.
http://www.ecoprofile.com/thread-2613-Car-industry-talks-bike-helmets%2C-silent-on-car-helmets.html