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Mia Birk: New York City bike share is game-changer on many levels

Posted by on September 15th, 2011 at 11:28 am

Mia Birk, President of Alta Planning + Design and Principal of its sister company Alta Bicycle Share photographed yesterday at a celebration of their selection as operators of New York City Bike Share.
(Photos © J. Maus)

On the day her company won the contract to operate what will be by far the nation’s largest bike share system, Mia Birk held a small celebration in the courtyard behind her office in Southeast Portland. Birk, who’s tenacity and vision helped lay the foundation of Portland’s bikeway network in the 1990s (and became subject of her book), was beaming as she and colleagues took a moment to let the news sink in.

“So many cities are going into this like bike share is an extra, a fluff thing, but New York City is saying ‘no, this is a significant pillar of our transportation system’.”
— Mia Birk

As announced yesterday, Birk’s company, Alta Bicycle Share (which was founded three years ago as a spin-off of Alta Planning + Design, of which Birk is CEO) will partner with New York City’s Department of Transportation on a 10,000 bike, 600 kiosk system with an estimated price tag of $50-60 million.

The Alta Bicycle Share team spent six months on the winning proposal. Birk says the victory is a game-changer, not just for her Portland-based company, but for bike share and urban bicycling in general.


“It’s game-changing for our nation to have New York City jump into bike-sharing because it’s such a large city and they’re going to do it right and on a very large scale,” she shared with me during a chat yesterday. “So many cities are going into this like bike share is an extra, a fluff thing, but New York City is saying ‘no, this is a significant pillar of our transportation system’.”

Birk said the new system will be a vital “fourth leg” of New York City’s overcrowded transportation network that already consists of an excellent transit system, a burgeoning bike network, and sidewalks brimming with people on foot.

Bike share in New York City is expected to rack up one million rides in its first year, gobbling up the 22 percent of trips that are less than one mile and the 46 percent of trips that are three miles or less (stats which Birk rattled off without hesitation).

Birk sees the bike share decision by NYC DOT as just the latest sign that they are taking the bold steps necessary to make dramatic shifts in the car-centric status quo that plagues big American cities. “Just like they’ve done with cycle tracks, I think New York City has that kind of moxie, that kind of courage to say, we’re going to do it right, it’s going to be challenging, it will require some tradeoffs, but we’re there.”

As we spoke, Birk exuded her usual confidence and satisfaction that comes from a career built on doing big things in a field she loves; but there was also a sense that the unprecedented size and scope of the New York City contract will come with daunting responsibilities.

Birk estimates she’ll hire about 200 people in New York City alone just to handle daily operations of the system. That will more than double the 120 staff Alta Bicycle Share currently has spread across their other systems in Washington D.C., Melbourne, and Boston. (The Portland office houses the finance, software, planning, communications, and logistics staff.)

“It’s a huge challenge,” she shared, “Staffing up to that level in a city where there’s a lot of media attention, a lot of lawyers, a lot of humans, and a lot of politics… It’s clearly a very big risk and a big challenge.”

But, in a tone that many who have met Birk will recognize, she added, “But the exciting thing is, we’re up for it… We are determined to do everything we can to create a more bike and pedestrian friendly world and we’re willing to take risks to get there. We believe you have to take risks to be successful.”

For a sense of how the New York City contract changes Alta Bicycle Share, consider this. The company currently operates about 2,500 bikes and 220 stations across their three systems. New York City Bike Share’s 10,000 bikes and 600 stations will balloon those numbers and will make Alta the leading bike share company in North America (at this point they don’t really have any competition*). “It’s a big step up in our level of responsibility.”

For Birk, the silver lining is that Alta is growing quickly in an economy where good news is rare. “We’re trying to be a bright light in a dim economy. It’s a great moment in terms of our growth.”

Birk was referring to her company when she said “our growth,” but it’s not hard to see how the New York City project will set growth in motion in other ways as well.

(*B-cycle could qualify as Alta’s competition, but the two companies’ business models are different. B-cycle is focused on selling their bikes (made by Trek) and kiosks, while Alta is a full-service operator that provides bikes, kiosks, (which they purchase from Bixi in Montreal) and all the back-end services.)

NOTE: We love your comments and work hard to ensure they are productive, considerate, and welcoming of all perspectives. Disagreements are encouraged, but only if done with tact and respect. If you see a mean or inappropriate comment, please contact us and we'll take a look at it right away. Thank you — Jonathan

  • Josh Berezin September 15, 2011 at 11:44 am

    Huge congratulations to Alta and New York!

    It seems like the system would generate far more than one million rides in the first year. With 10,000 bikes in place, that’s about two rides per bike per week (10,000 * 2 * 52 = 1,040,000). Surely each bike will generate more than two rides per week, right?

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    • Jessica Roberts September 15, 2011 at 12:20 pm

      The average CaBi bike in Washington DC is used for 5 trips per day.

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      • Josh Berezin September 15, 2011 at 12:23 pm

        10,000 * 5 * 365 = EIGHTEEN MILLION rides in a year. More like it!

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        • Alan 1.0 September 15, 2011 at 12:43 pm

          Maus mentioned the other day that the NY system is expected to generate 27.5 million uses/year, so those figures are in the same ballpark.

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        • was carless September 15, 2011 at 4:17 pm

          That is… 1/4 Trimet’s annual ridership, by comparison.

          (78 million in 2010)

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          • Jon September 15, 2011 at 4:56 pm

            not to ‘rain on the parade’ but thats a poor comparison, try comparing NYC bikeshare to NYC Transit which is 2 billion rides a year.

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    • bicycle transportation planner September 15, 2011 at 6:48 pm

      transportation demand isn’t be based on the number of available vehicles in a place. that’s backwards, like counting unsold cars to assess driving, or sneakers for walking. c’mon people, THINK about this.

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      • Josh Berezin September 16, 2011 at 2:53 pm

        “Generate” was the wrong word. I’m not a transportation professional. I suppose I mean “absorb,” or “carry.”

        “How many additional bike rides will people go on as a result of bikeshare?” was the question I was trying to answer.

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    • Joe Rowe September 15, 2011 at 8:32 pm

      Reader alert: I’m all for bike share programs. Josh and Jessica were given the chance to post first to this article. It’s part of the good old girl-boy politics in Portland. It’s the reason Mia is silent about giving big money to Rex Burkholder. Silently promote a $5,000 million freeway project and you’re rewarded with city contracts. Jonathan is part of that network. Hey, it’s capitalism at it’s best. It’s why many former BTA staff are well off. Silence pays.

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    • Jacob Mason September 19, 2011 at 3:14 am

      You’re definitely right. The system in DC just finished its first year with 995,000 rides, and only 1,100 bikes. I agree more with the 10 million number. I actually think it will be much higher than even that estimate, since NYC has WAY more tourists, way fewer car-owning households, way higher transit use, and a much denser plan for station spacing. In my opinion, DC stations weren’t spaced very densely, meaning that several times when I went there, I had to walk 5-10 minutes to get from the station to my destination. It looks like NYC is going to do it better, which will help ridership.

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  • Johnnie Olivan September 15, 2011 at 11:53 am

    How much is it to ride?

    When I was biking in Germany I had noticed their super rad bike sharing system. It allowed for the first hour(or Half hour) to be free and then the rate was per half hour or so…..If you had your credit card on file you could take the bike by swiping or calling and then you were on the clock. Making the first hour free will explode the use of these bikes and allow for quick access and return.

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    • Johnnie Olivan September 15, 2011 at 1:17 pm

      oops, i missed the article about costs, congrats!!!

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  • cycler September 15, 2011 at 12:07 pm

    Boston has 600 bikes, and in the first month has already has 36,000 rides. I normally take my own bike to work, but have used it probably 8 times already. Used it this morning because I have a cold, and didn’t feel up to the 6 mile ride, but was happy to ride the 1/2 mile from the subway.

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    • A.K. September 15, 2011 at 2:18 pm

      Props to you for riding in Boston. I was just there this past week and decided to not try out the bike share system there after witnessing the chaos known as downtown drivers. I wanted to make it back to Portland alive. 😉

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  • don arambula September 15, 2011 at 12:08 pm

    I second the contratulations! An amazing accomplishment. Good luck to Alta and Mia.

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  • Richard September 15, 2011 at 12:23 pm

    Boston doesn’t have 600 bikes yet. The launch was kind of a bad joke with one third of the stations not installed, some of which still aren’t, and not enough bikes. However, within three weeks there were enough bikes at all the installed stations and the remaining third are slowly getting installed. The system itself advertises itself and ridership has climbed as stations have come on line from both ends of desirable destinations. Alta repeatedly has had bumpy starts with its systems from not being prepared at launch, but in every case they’ve managed to catch up and the systems themselves seem to work well once underway.

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    • was carless September 15, 2011 at 4:19 pm

      Somehow I am not surprised, as they have to deal with local government (zoning, permit approval, etc).

      Not to excuse late work, which is inexcusable in a contract.

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      • Boston September 15, 2011 at 6:07 pm

        Local government delays isn’t an excuse, they launched 1 year and 3 months later than planned.

        As I said, in DC they did the exact same thing, took over a year to fill in what was supposed to be there on day one.

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  • Peter W September 15, 2011 at 1:08 pm


    “It’s game-changing for our nation…”
    “We are determined to do everything we can to create a more bike and pedestrian friendly world and we’re willing to take risks to get there. We believe you have to take risks to be successful.”

    Um… Mia for President.

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    • middle of the road guy September 15, 2011 at 1:50 pm

      Um, no.

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      • Jon September 15, 2011 at 4:50 pm

        Janette Sadik-Khan for mayor of NYC (eventhough I dont live in NYC). Its worth mentioning Anthony Weiner had wanted to run for NYC mayor and vowed to remove the bike lanes, I liked him before I heard that (as well as before he tweeted his junk).

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  • rootbeerguy September 15, 2011 at 1:09 pm

    will people be brave enough to rent a bike to try on NYC not so friendly streets?

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  • Ryno Dan September 15, 2011 at 1:26 pm

    Congrats to Alta, and nice picture !

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  • Lenny Anderson
    Lenny Anderson September 15, 2011 at 3:31 pm

    Another win for Portland’s traded sector economy. Congrats Mia and everyone at Alta! Now is Portland going to get on this wagon at some point or be happy to bring up the rear.

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  • Jon September 15, 2011 at 4:46 pm

    I’m wondering about the more developed bike share systems like say, Washington DC, are they now cashing in on the success by pushing for more ambitious bike infrastructure now? Or are they still waiting and building up before doing this?

    If I’m not mistaken this is one of the main yet less talked about objectives of bikeshare is to get the volume of bikes and new riders to justify better more extensive bike infrastructure… kind of a chicken and the egg situation… infrastructure then volume of riders, or in the case with bikeshare: volume of riders then infrastructure. (this being where bikeshare benefits the veteran cyclists less inclined to use a bikeshare system)

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    • Joe C September 15, 2011 at 6:37 pm

      “one of the main yet less talked about objectives of bikeshare is to get the volume of bikes and new riders to justify better more extensive bike infrastructure”

      You’ve hit the nail on the head…

      I’m excited for Mia, Alta, NYC, and Portland!

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  • Jon September 15, 2011 at 4:52 pm

    Nice job Mia Birk and everyone else at Alta!!! You make us proud to be a Portlanders as most news articles about NYC Bikeshare made a big deal about Alta being from PDX.

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  • Boston September 15, 2011 at 6:05 pm

    I wonder if Alta plans on playing the same game they did in Boston

    1) Submit highly attractive bid
    2) Defeat competition, bask in media praise
    3) Weeks later, behind the scenes, back away from many promises and refuse to sign contract, delay launch by a year while having a an exclusive brand new RFP written for them (as other companies have already lost and moved on)
    4) Sign new contract with terms less favorable than what competition had originally offered.
    5) Launch with continuous delays with a smaller system than originally promised, with higher prices and with more ads (sponsorships)

    It’s the kind of business strategy that would make Mr Burns proud.

    Just ask anyone familiar with the Boston process. Or how about DC? They promised x amount of stations, people signed up, and then a year later, 15 of those stations STILL hadn’t been installed. Youll note Boston is still at only 53 stations, well over a month after launch (they promised 61 after originally promising ~120)

    Best of luck to NYC.

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    • grimm September 16, 2011 at 9:07 am

      We’ll it’s easier to write how many stations will be some place and how long it *should* take. But when you get to the nitty gritty of where the city will let you put stations, what the businesses around it say and the logistics of supplies. There are often delays.

      Im sure the MTA would write a fantastic proposal for NYC public transit, but the reality is things break, traffic happen, accidents happen, and people are diverted. Sometimes it really sucks. But. That is the reality of it, and they are trying best they can.

      Basically, I don’t think anyone will hit your perfect expectations when it comes to shared transit modes. But at least they’re trying.

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    • Mia Birk September 16, 2011 at 1:23 pm

      These remarks are 100% untrue. We stand by our work as a highly ethical and professional company driven by our mission to create active communities where bicycling and walking are safe, normal, healthy, and fun daily activiites. Come enjoy Cabi and Hubway with the thousands of other happy daily users!

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  • dwainedibbly September 15, 2011 at 6:20 pm

    Congrats to Mia & Alta!

    That’s a huge system. Anyone have any stats about European systems? How does this compare to, say, Velib in Paris?

    I was disappointed when the Portland system was announced with only 740 bikes. Now I’m REALLY disappointed. Hopefully our system will quickly expand in number of bikes and geographic area served.

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  • Ted Buehler September 15, 2011 at 9:01 pm

    Yes, congrats to Mia and Alta.

    Mia has a long track record of bringing the dreams of bicyclists into reality.

    May she be correct in this being the game changer. Bring on the future — who needs flying cars when you can just ride a bike — any bike, any city, anywhere?

    Ted Buehler

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  • Dennis Hindman September 16, 2011 at 3:38 am

    Each ride will cost the vender about 25 cents. That’s laughably low compared to the heavily subsidized cost of every transit ride, which can run into several dollars per ride.

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    • Payton September 19, 2011 at 11:10 am

      Apples to oranges. This system is explicitly targeting only the low hanging fruit — a small area with astonishing population density. Transit service in the same area generates an operating surplus; the entire NYC subway pulls in something like $1.08 in fares for every $1 in costs. It’s transit service out to the suburbs that loses money.

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  • grimm September 16, 2011 at 9:21 am

    Congrats, this is a big win on many fronts.

    Am I the only one that is scared of releasing thousands of new New York riders into the pot hole and taxi infested streets of NYC? I hope they have good insurance.

    I think Alta really really needs to partner with the NYPD too. Traffic enforcement here is an absolute joke. If I had a commute to work where I didn’t see at least 5 cars double parked in bike lanes I would expect locusts and frogs. Seriously, the paint on the road here is for decoration, it doesn’t make people obey the rules. And so cyclists see this and dont obey the rules either.

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  • bikeR September 16, 2011 at 10:01 am

    Very proud of Mia and the people at Alta. What’s next.
    How about a manufacturer of bikeshare bike systems in Portland. Anyone thinking about this? Portland has a growing sector in all areas of green design: transportation, energy, architecture, landscape. More manufacturing would be a great next step.

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  • Mia Birk September 16, 2011 at 1:26 pm

    Thanks for all the kind words and encouragement! We are honored and excited to be a partner with NYC and pleased to be able to continue to fulfill our mission of creating active communities where bicycling and walking are safe, normal, healthy, and fun daily activities. Enjoy the ride!

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  • Joe Suburban September 16, 2011 at 10:53 pm

    Looking forward to bring one of those bikes back as a NYC souvenir in the belly of a Greyhound bus…I’ll have the shiniest bike in the Ozarks!
    How many will be lost to theft, vandalism or a garbage truck taking out an entire rack of ’em? Is Alta financially able to pay for the losses? How about maintenance? Just my two cents…

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  • Boston September 17, 2011 at 12:44 am

    Mia Birk
    These remarks are 100% untrue. We stand by our work as a highly ethical and professional company driven by our mission to create active communities where bicycling and walking are safe, normal, healthy, and fun daily activiites. Come enjoy Cabi and Hubway with the thousands of other happy daily users!
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    Are they untrue?

    Vendor selected for Boston area bike-sharing program
    August 12, 2009 12:42 PM

    And yet Hubway didn’t launch until July 28 2011. After an embarrassing last minute 2 day delay.

    1 year 11 months is quite the start-up time, and again, over 10% of the stations are yet to be installed.

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    • Jass? September 20, 2011 at 2:05 pm

      I see in that article it states that the vendor was selected but that contracts still need to be finalized. It also never mentions Alta.

      In this article

      It reads “At an afternoon ceremony with bicycling advocates, Mayor Thomas M. Menino is scheduled to sign a contract worth nearly $6 million with a company called Alta Bicycle Share”

      That article was published on April 11, 2011. So from the time the agreement was signed until lauch it was less than 4 months.

      Do you know why there are still uninstalled stations or why the launch was delayed 2 days? Do you know that it was Alta’s decision or fault? You seem to be laying blame without providing any background.

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      • Boston September 23, 2011 at 6:37 pm


        You’re right, the article doesnt mention Alta, but most early media articles from any city (DC, NYC, Boston) confuse Bixi and Alta and their respective roles. Alta even had to issue a press release because people though they were having financial problems in Montreal, which they don’t run. This is also true for other companies that competed for the contract (Veolia, ClearChannel, B-cycle), the operator is rarely mentioned, just the manufacturer.

        And yes, the contract wasn’t signed until 2011, because of the delays caused by the Alta/Bixi team.

        I do hope the mistakes aren’t repeated in NYC, but I am unsure if the team that handled DC and Boston are ready for such a large deployment (and a less friendly media atmosphere, the WashPost and the B Globe were less critical than the Times, WSJ, and NY Post are)

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  • Peter W September 17, 2011 at 1:48 am


    I think how these systems typically work now is by taking your credit card info so that a) if you use the bike longer than the free period you are charged the hourly rate and b) [I imagine] if you don’t return the bike, you pay quite a bit.

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