Posted by Jonathan Maus (Publisher/Editor) on October 5th, 2010 at 1:54 pm
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One of the secrets to success of the Cross Crusade is that, no matter how big and awesome the series gets, the folks behind it don’t take themselves too seriously. Case in point is the annual flyer they create (remember the hilarious “Last Supper”-themed image from 2006?).
One of the Cross Crusade’s founding fathers (and now BTA Board member) Rick Potestio just sent over this year’s version and it’s worth a closer look. Check out some detail shots below and download the full size PDF here (864 KB)…
I recommend downloading the PDF to read all the hilarious “Goings on about cyclocross.”
I asked Potestio what the flyer is all about. He said they do it “just because” and try to make them with “a deeply embedded joke or two spoofing something related to our general theme.” For this year’s flyer, Potestio said he had a lot of fun spoofing both Portland (“center of its own little world”) and the New Yorker (“my favorite mag ever”).
The flyer also sets the tone for the year’s overall series and Grail Hunt theme. As they do each year, the Crusaders set up a hunt for relics spread throughout town with the grand prize being round-trip airfare to the Cyclocross World Championships (this year in St. Wendel, Germany). Back in 2007, I chronicled one search for a relic that took some Crusaders deep into the Willamette River!
Nice work Rick and the entire Cross Crusade crew. You guys sure know how to keep things fun and interesting.