Posted by Jonathan Maus (Publisher/Editor) on January 17th, 2012 at 10:49 am
in the Kenton neighborhood.
(Photo courtesy Portland Afoot)
While we hear a lot about convenience and safety issues, the fact is a lot of people drive because it's the only thing they know. A lack of information about biking, walking and transit options is often the main barrier that keeps people from trying it out. (This is why PBOT works so hard on their SmartTrips marketing program.)
Now, local media non-profit Portland Afoot has a plan to further bridge that information gap. Publisher Michael Andersen got in touch with us over the weekend to share an exciting new product he has put together with two local Realtors
The Realtors, Tatiana Xenelis and Wren Shiffler specialize in selling "car-lite housing" and like any smart business people they are always looking for new ways to market their services. Hence the partnership with Andersen and Portland Afoot. The trio teamed up for a pilot delivery to 500 homes in the Kenton neighborhood last month.
The one-page info sheet is hand-delivered by Xenelis and Shiffler, giving them a perfect opportunity to chat with homeowners and get new leads. For his part, Andersen sells ads in the publication to nearby businesses. It's a great idea.
Andersen calls their new product a "one-page introduction to low-car life." It highlights the area's WalkScore, the locations of nearby Zipcars, and much more. Here's more from Andersen:
"It serves an important need for consumers. People who are new to town or to low-car life (or both) tend to have a very vague idea of the quality of nearby bus and bike networks. This product is a simple, concise, upbeat guide to the basics: the ups and downs of each local bikeway, the location of the nearest bike shops, the frequency of each bus line, etc."
Residential real estate and a low-car lifestyle are an important nexus for Andersen. With two successful years doing Portland Afoot, he's convinced that the "home location decision" deserves a lot more attention from policymakers:
"... the people who succeed in living low-car lives are the ones who prioritized it while they were looking for apartments or houses. This publication makes it easier for people to understand which homes are valuable because they're well-connected [to transit and biking routes]."
I love this concept. It seems like a low-cost, DIY, privately funded, entrepreneurial version of PBOT's SmartTrips program.
Andersen says the Kenton neighborhood was just a pilot and he and Xenelis and Shiffler would love to know where they should go next. Want to see this low-car infosheet come to your area? Drop Michael a line at michael [at] portlandafoot [dot] org.