Posted by Jonathan Maus ( Publisher/Editor ) on August 12th, 2011 at 4:12 pm
– Watch it below –
The Bicycle Transportation Alliance (BTA) held their annual member meeting earlier this week. Unfortunately I wasn’t there, but from what I’ve heard it was a very solid event. In addition to their new 20-year vision and Strategic Plan, the BTA shared a new promotional video at the event.
It’s called, “Roll on, Oregon” and it’s intended to inspire people to “Join the movement.” It features some gorgeous scenes of people pedaling around our great city accompanied by narration, which includes the line, “The jetpack is finally here, and it’s a bicycle.” Check it out below…
Stay tuned next week for an in-depth report about the BTA’s new Strategic Plan. I sat down with key staff earlier this week to get the full scoop and I’m eager to share more about it.