Video: The Clif Bar Challenge
Posted by Jonathan Maus (Publisher/Editor) on October 25th, 2007 at 4:00 pm
I love when corporations figure out effective ways to promote their brand and do something positive for the world (New Belgium's Tour de Fat also comes to mind).
Check out this video from Clif Bar. It's part of their awesome-looking 2 Mile Challenge Natural Energy Tour.
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I loved it. Only problem I have is with one of the stats... \"$120 bucks to ride a bike/year\"... I seem to spend waaaay more than that on my bike(s)... though, maybe the problem is that I have bikes (plural) and not a \'bike\'. Granted, I also have a pretty bad case of upgradititis :)
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