share their craft with the public at Velo Cult.
(Photos © J. Maus/BikePortland)
Breadwinner Cycles drew a huge crowd to Velo Cult on Friday night. The event marked the official launch of the company which was started by noted bike builders Tony Pereira and Ira Ryan (we profiled Breadwinner back in February).
At Friday night’s event, the highlight for me was the assemblage of locally owned Ira Ryan Cycles and Pereira Cycles bikes. Tony and Ira invited all their local customers to display their bikes as a way to demonstrate the lineages that produced Breadwinner. It was really cool to see all these custom bikes, banged up and dirty from being ridden on local streets by local riders. There were touring bikes, racing bikes, mountain and city ramblers, and everything in between. I was especially keen to meet the owners Ira and Tony’s first bikes sold in Portland…
Velo Cult bike shop hosted a hoppin’ party last night as a huge crowd turned out to help launch the bike book: Hop in the Saddle: A Guide to Portland’s Craft Beer Scene, by Bike.
There was a huge spread of food, the beer was flowing, the goldsprints were a hoot, and all sorts of fun people showed up. It’s exciting how Velo Cult has lived up to their promises of becoming so much more than a bike shop. Sky Boyer and his crew are really committed to the community and the space is much more than just a place to fix and buy bikes (watch for a full Velo Cult profile soon).
If Monday Night Football isn’t your thing, roll over to Velo Cult Bike Shop (1969 NE 42nd Ave) to watch cyclocross films on the big screen. See the info below…
It’s that time of year! Come out and watch Cyclocross films with like minded people every Monday of this month starting TODAY.
October 1 (Today): Transitions 2
October 8 :Cyclofile 1
October 15: Cyclofile 2
October 22: Cyclofile 3
October 29: Anyone have a suggestion for this one??
All films start at 7pm. We have a full beer and wine bar with soda’s. We have chips and candy but no food so feel free to bring food in with you if you like. We have a 100″ screen with full surround sound and seating for about 45.
Velo Cult Bike Shop
Velo Cult Bike Shop will celebrate its grand opening with a party this Saturday. The shop’s owner Sky Boyer and his close-knit crew of employees, have worked tirelessly since January to transform a former antique mall on NE 42nd Avenue in the Hollywood District into what is poised to be one of Portland most engaging and welcoming bike shops.
At a special sneak peek party last Friday, it was clear that my hunches about these guys were right: Velo Cult is not your average bike shop. The first thing you’ll likely notice is that when you walk in the front doors there’s nothing to buy. That’s because Boyer sees his business mission as evenly split between selling bikes/parts and creating community/sharing bike culture.
Instead of racks of clothes and bikes, when you enter Velo Cult you’ll step onto spacious wooden floors and a window-seating area, wooden bar with local beer on tap, and Mexican food to go with it. Near the front window there’s a free photo booth where customers can pose with friends and have the images automatically sent to the shop’s Flickr page. In the service area, there are no walls between employees and customers. In fact, Boyer has set up each workstand with a bench and table for customers to sit at so they can chat with mechanics.[Read more…]
For a city that prides itself on great bike shops, what Boyer has planned will be something even Portland doesn’t have yet — a shop where the art and culture of bicycling gets just as much priority as the bikes themselves.
Boyer spent eight months looking for just the right building to house his shop. “I’m picky,” he said, and added that, for the type of space he wants to create, “It’s gotta have that feel.”
“Boyer has narrowed his location search to two spaces in Portland that are four to five times the 1,200 square feet he has been operating out of in Southern California. The extra room will allow for a broader product line, adding more cyclocross, 29er and steel road bikes to Velo Cult’s touring, commuter and randonneuring offerings.
The shop, which opened as Velo Culture in 2006, will also increase its already heavy emphasis on cycling culture, such as art and events, noted Boyer. “We’re pretty much a Portland store in the wrong city. We’re very commuter-oriented, very city-oriented,” he said.”