Travel Oregon will revamp tourism strategy and cycling could play stronger role

This popular trailhead in the Gorge is just 20 miles from east Portland.
(Photo: Jonathan Maus/BikePortland)

Travel Oregon, the state’s tourism office, has released a 10-year draft transformational strategy for the Oregon tourism industry. Some cycling and transportation advocates think this could be a good opportunity to push the agency to promote car-free tourism and biking as part of its strategy.

Travel Oregon appears to want to make a dramatic change to its mission statement through this new strategy – the draft report says it will “reach beyond our typical purview and include long-range outcomes.” It says they’ve adopted two lenses to view the planning process through: a racial equity lens, which asks how decisions around Travel Oregon’s work may contribute to racial equity or inequity and how they can mitigate that impact; and a destination stewardship lens, which asks about the long-term consequences of Travel Oregon’s work in particular destinations and how they can contribute to long-term well-being of those destinations and the residents who live there.

Advocates say Travel Oregon needs to seize this opportunity to promote Oregon’s cycling culture, especially given the increasing popularity of e-bikes, which make it easier to travel longer distances by bike.

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Could driving get catastrophically cheap? One smart Portlander speculates

Buffered Bike Lane with a bike symbol and arrow pointing forward
car2go in the wild

Still pretty expensive.
(Photo: J.Maus/BikePortland)

Here’s an interesting argument about the near future from a Portland entrepreneur who’s also been a longtime advocate for biking and mass transit.

It’s a useful counterpoint to yesterday’s news that the U.S. Department of Transportation will kick off a $4 billion program to write national rules for self-driving cars.

The futurism here comes from Steve Gutmann, a Southeast Portland resident who has worked at various transportation-related startups since becoming an early employee at the local company that later merged with Zipcar. He’s also on the board of the anti-sprawl group 1000 Friends of Oregon.

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